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Nearshoring or Far Away? Exploring the Future of Mexican Manufacturing
The U.S. imported more products from Mexico than China for the first time in two decades. But the attractive proposition of nearby sourcing is tempered by real challenges.
Top Stories
testing tops #1
testing
An Inside Look at S&S Activewear’s ‘Robot Revolution’
ASI Media’s visit to one of the Counselor Top 40 supplier’s distribution centers reveals how innocent-looking oval robots are ushering in a new era of automation.
Trump Tariffs: 5 Big Questions on How Promo Will Be Impacted
The incoming president has promised to raise tariffs across the board – compelling promo companies to consider adjustments to their sourcing and pricing strategies.
Testing Strategy News
Deck of article
Product Hub
News
Sell More at Fundraising Events
Q: I'd like to increase my business with charities and sell more T-shirts for fundraising events. What tips do you have to help me achieve this goal? Decorators and fundraising organizations...
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Sponsored 2024
Test Article
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Distributors Bounce Back With Sales Growth in Q3
Firms of all sizes grew revenue, resulting in an average 4.2% increase for the promo industry and the biggest sales gain in over a year.
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Innovation Watch: HPG Debuts Pinterest-Like Storyboard+
The automation-driven marketing tool from the Top 40 supplier enables distributors to virtually render logos onto an array of products, images of which are presented in a cloud-based storyboard tha...
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2024 Gift Guide
After a slow start to the year, it’s time to bring the gifting cheer. Here are the products and trends to consider for Q4.
Promo for the Planet
Sustainability
Counselor Power 50 2024: No. 1 Jo-an Lantz, Geiger
Welcome to the 2024 Power 50 list , which ranks the most influential people in the industry. #1 Jo-an Lantz Geiger (asi/202900) - President/CEO 2023 Rank: #1 Industry...
Sustainability
Counselor Top 40 Suppliers 2024: No. 1 SanMar
Counselor's exclusive ranking of the suppliers with the most revenue in the promotional products industry. SanMar (asi/84863) Company Snapshot Revenue figures are in $millions ...
Web Exclusive
Sponsored by Test article
Meet Quinlan, the founder and creator of Qmulative, an Arizona-based company taking the industry by storm. They're best known for their appliqu é s and avant-garde style for the...
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The Triumphant Return of Physical Catalogs
Retailers like Amazon and J.Crew have scored big with their printed catalogs, proving this storied marketing medium is more than just a nostalgia play.
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Counselor 2024 Power 50
In a roller-coaster decade, these are the leaders navigating the highs and lows to lay the foundation for long-term success.
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Drinkware, Social Media & the Continual Search for the Next Stanley
What’s hot in drinkware is now defined by social media, fueling the growing consumer urge to stay on trend in a category that’s become a status symbol.
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Counselor Promo Campaign Awards 2024
Delivering a smile and making a difference? All in a day’s work for these standout promotions.
Sponsored Content
Next Level Apparel
Testing Sponsored by Articles
The top market for promo is full of sales opportunities.
