Welcome
ASI Learning Network
Explore our robust library of courses for best practices on growing your sales and maximizing your ASI member benefits.
ASI Learning Network
Words...
Promo Industry Essentials
All About the Print Market
Fundamentals of ESP+
Sales, Marketing & AI Best Practices
Spotlight
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Optimizing Social Media Marketing With AI
This course will explore how distributors can leverage AI in social media marketing to connect with clients, enhance brand visibility and drive sales. It will cover key strategies, including content creation, audience targeting, engagement techniques and AI-driven tools to optimize your social efforts, and offer practical insights to implement immediately.
The 2025 State of the Print Industry
This course will offer a look at the print and decorated-products market from the printer’s perspective, along with ways that print and promo distributors can capitalize in various markets. You’ll dive into exactly what qualifies as “print,” which aspects of the print industry are growing, and how legislation and buyer habits could impact the way you do business in the future.
BASI/MASI
Earn Your BASI or MASI Certification
Invest in your career with a BASI or MASI certification.
Ready to take the BASI or MASI exam?
Questions on both exams are based on course content in the ASI Learning Network. To request the BASI or MASI exam, you must:
- Be a current member of ASI.
- Demonstrate your industry involvement by attending at least one live ASI event (ASI Show, ASI Power Summit, fASIlitate, ConneX, PPM Power Meetings) or other promo industry event every two years.
Please note: You must pass the BASI exam before requesting the MASI exam. If you're not an ASI member, click here for information about joining ASI. Learn more about the ASI Show suite of events and the ASI Power Summit.
Details About Certification
BASI
BASI certification shows you possess the fundamental knowledge you need to profitably navigate the promotional products marketplace.
MASI
MASI certification recognizes you as a true industry expert, maintaining the highest standards of professionalism, knowledge and experience.
Download Logos
ASI Education Certification Logos And Press Releases
The following logos are registered trademarks of the Advertising Specialty Institute. All members who have achieved their BASI or MASI designations are authorized and encouraged to use these logos in all industry transactions. Please read below for suggested uses and limitations.
Click on the logo you want to download, or right-click and choose "save target as."
Using an official trademarked ASI Certification logo:
The logo featured on this page is an official ASI trademarked logo.
High-Res Logos for Print
Attention Internet Explorer users! Certain versions of Internet Explorer for PC may change the extension of EPS files from .eps to .ps during the download process. Please follow the following steps when downloading an EPS file.
- Click on the logo.
- Choose "Save Link As" or "Save Target As" from the options in the file download pop-up box.
- If necessary, change the file extension for the file name from .ps to .eps.
- Click "Save."
Low-Res Logos for Email Signatures
Please follow the following steps when downloading a GIF file.
- Click on the logo.
- Choose "Save Picture As" or "Save Image As" from the options in the file download pop-up box.
- Make sure the file extension for the file name is .gif.
- Click "Save."
Where to use your BASI/MASI designation
You should display your BASI/MASI credentials on all communications, literature, advertising materials and business forms used within the advertising specialty/promotional products industry. This includes under your signature or name on any purchase order, inquiry or memo.
Why your BASI/MASI designation is so important
In such a competitive market, advertising specialty professionals need the skills to out-think, out-perform and out-service the competition. BASI/MASI holders are recognized as true industry experts who are skilled in the latest tools, techniques and industry standards, and who have cultivated profitable and collaborative relationships with both distributor and supplier colleagues.
Using the BASI or MASI Certification Press Release
Let the media know about your accomplishment by downloading and personalizing our BASI or MASI press release template. Just replace the text in [brackets] with your name and the current date and send the release to your local newspapers and television stations.
Invest In Yourself. Impact Your Life.
In such a competitive market, advertising specialty distributors, suppliers and decorators need the skills to out-think, out-perform and out-service the competition. That's why ASI's Certification Program is such a great investment in yourself and your career.
BASI (Bachelor of Advertising Specialty Information)
With your BASI certification, you become part of a special group of marketing professionals who are recognized for their achievements. When you achieve your certification, you'll:
- Enjoy VIP access to select events, such as Keynotes and exclusive receptions at The ASI Show
- Receive a BASI certificate for display
- Get access to the BASI logo and press release template
- Receive recognition of your BASI certification in ASI publications
BASI Program Fees
It's free for ASI members to become BASI- or MASI-certified. ASI, which invests over $1 million annually to educate its members, covers the entire cost to support this marketing certification program.
Invest In Yourself. Impact Your Life.
In such a competitive market, advertising specialty distributors, suppliers and decorators need the skills to out-think, out-perform and out-service the competition. That's why ASI's Certification Program is such a great investment in yourself and your career.
MASI (Master of Advertising Specialty Information)
With your MASI certification, you are recognized as a true industry expert who has cultivated profitable and collaborative relationships with distributors and suppliers. This designation is a testament to your contributions to the advertising specialty industry.
- Enjoy VIP access to select events, such as Keynotes and exclusive receptions at The ASI Show
- Receive a MASI certificate for display
- Get access to the MASI logo and press release template
- Receive recognition of your MASI certification in ASI publications
MASI Program Fees
It's free for ASI members to become BASI- or MASI-certified. ASI, which invests over $1 million annually to educate its members, covers the entire cost to support this certification program.
Learn More
Frequently Asked Questions
Still have Questions? Please email Kerry Boderman, Education Director.
Call For Presentations
Do you have what it takes to be a top-notch industry educator? Are you always striving to push the ad specialty industry forward? Do you have a passion for sales, marketing or business management? Are you an industry consultant or skilled ASI distributor, supplier or decorator? If so, the ASI Education team is looking for you!
We’re looking for speakers who can deliver compelling educational presentations on the most effective tools and techniques used in business today. We want you if you’re a thought-provoking sales, marketing or business-building guru who’s eager to showcase your talents at the ASI Shows. This is a priceless opportunity to brand yourself as an expert in your field – and also gain amazing networking opportunities to grow your career and your bottom line. Note that all presentations must be solely educational in nature; self-promotional presentations will not be considered. Also, all material must be original; otherwise, sources must be referenced.
Please note that we only accept proposals in the spring; these will be considered for use in the following year.
Questions?
Fill out this form and one of our 400 team members will quickly be in touch.