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How To Solve Sustainability’s Most Daunting Task: Measuring Scope 3 Emissions
Indirect greenhouse gas emissions up and down the supply chain often have the biggest environmental impact – but are also the hardest to determine.
Top Stories
Drinkware, Social Media & the Continual Search for the Next Stanley
What’s hot in drinkware is now defined by social media, fueling the growing consumer urge to stay on trend in a category that’s become a status symbol.
Breaking Point: Why Rebates Are Tearing Apart Distributors and Suppliers
Price breaks should be a great way for suppliers to build relationships and distributors to better compete. Instead, it’s become a source of contention.
Innovation Watch: HPG Debuts Pinterest-Like Storyboard+
The automation-driven marketing tool from the Top 40 supplier enables distributors to virtually render logos onto an array of products, images of which are presented in a cloud-based storyboard tha...
Parade of Decades Test
Fashion is looking to the past to chart its future.
Product Hub
News
Sell More at Fundraising Events showcase
Q: I'd like to increase my business with charities and sell more T-shirts for fundraising events. What tips do you have to help me achieve this goal? Decorators and fundraising organizations...
Products
ASI Technology Colleagues, Employees Continue to Fear for Safety
With the Russian military making an ever-aggressive push across Ukraine, ASI is sharing recent updates from Ukrainian technology colleagues working remotely in the war-ravaged country, along with s...
ASI Research Exclusive: Europe’s Distributors Top $14B in Annual Sales
The new in-depth study of the European promotional products industry builds on ASI Research’s initial groundbreaking report on the market, which launched in 2023.
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State of the Industry: Sales Harder to Come By
Buyer apprehension is resulting in smaller, less frequent orders and a shift to more affordable products.
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State of the Industry: Suppliers Feeling the Squeeze
To ease the strain on their profitability, suppliers are pursuing a variety of strategies.
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2024 Counselor Awards
Meet the trailblazing promo leaders who balance forward-thinking business success with a deep need to cultivate and care for their teams, their clients and the industry overall.
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Counselor Person of the Year 2024: CJ Schmidt, Hit Promotional Products
The son of an industry legend and scion of the company his family built, the Hit CEO is an enigma wrapped in a contradiction – and the most exciting operator in promo right now.
Promo for the Planet
Web Exclusive
Sponsored by Test article
Meet Quinlan, the founder and creator of Qmulative, an Arizona-based company taking the industry by storm. They're best known for their appliqu é s and avant-garde style for the...
Web Exclusive
North Carolina Reclaims Its Apparel Heritage – With a Sustainable Twist
Once a global epicenter for clothing production, North Carolina is transforming its legacy by becoming a hub for apparel recycling and textile innovation.
Web Exclusive
How To Make Promo an Essential Part of Sustainable Trade Shows
As event organizers implement more stringent requirements, the promo industry can offer merch and signage that’s eco-friendly, useful and appreciated long-term.
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The Standout Political Merch From the DNC
T-shirts, buttons and signs were among the promo items sported by 50,000 visitors in Chicago for the Democratic National Convention.
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2024 State of the Industry
In the face of numerous challenges, promo is finding reasons for optimism – and the wherewithal to make it come true.
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State of the Industry: #Counselor70 Data Through the Decades
While the goal – chronicling the state of the promo industry – has been the same for 47 years, the approach to data in Counselor’s signature issue has evolved greatly over time.
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State of the Industry: Trend or Not?
We unpack six interesting findings from our survey and predict if these developments will continue.
Sponsored Content
Next Level Apparel
Testing Sponsored by Articles
The top market for promo is full of sales opportunities.
Stormtech Performance
New Year, New Sales Opportunities: Lucrative Q1 Client Requests
Hit the ground running in 2024 by shoring up orders for these surefire sales opportunities that pair perfectly with pampering, premium personal care promos . Trade Shows &...