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Big Markets: Strategies to Target 5 Top Promo Products Verticals in 2025
Supercharge your sales by tapping into the strategies, products and stats driving some of the biggest-spending promo markets.
Top Stories
ASI Research Exclusive: European Distributors’ Annual Sales Rise in 2024, Topping $14.24B
The third annual study of the European promotional products industry builds on ASI Research’s initial groundbreaking report on the market, which launched in 2023.
Stat Spotlight: A Look at Where Promo & the Economy Stand Near Q2’s Close
Positives include rising consumer, business and industry sentiment, along with moderate inflation and steady unemployment. Still, there are sour notes on economic growth and more.
ASI Research Debuts First-Ever Study of South Africa’s Promotional Products Industry
The analysis offers an in-depth look at top-selling products, the most lucrative sectors for sales, distributor operations, sourcing and more in a nation that has the African continent’s largest ec...
Testing Linking a Education class
Industry distributors can use these strategies to educate and connect with clients on a complex topic.
Latest News
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Counselor Person of the Year 2025: Justin Zavadil, American Solutions For Business
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Counselor International Person of the Year 2025: Carleen Gray, Stahls’
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Counselor Distributor Entrepreneur of the Year 2025: Millie Tadewaldt, Brilliant
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Counselor Supplier Entrepreneur of the Year 2025: Kelly Yarborough, Sock101
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Counselor Woman of Distinction 2025: Mandi Rudd, Genumark
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Counselor Distributor Family Business of the Year 2025: Elite Promotional Marketing
Product Hub
Products
Testing Product Page FEB 28 4
Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.
Counselor Supplier Family Business of the Year 2025: All-American Writing Instruments
Four generations of family leadership and a dedication to Made-in-USA craftsmanship have been constants for this supplier.
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Counselor Sustainability Advocate of the Year 2025: Everywhere Apparel
Three Stanford graduates who couldn’t find their perfect sustainable shirt created one instead.
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Counselor Bess Cohn Humanitarian of the Year 2025: Yvette Berke, Adapt Ad Specialty
The distributor’s extraordinary efforts to rescue homeless pets during the LA wildfires is just the latest example of a lifetime of service.
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Counselor Lifetime Achievement Award 2025: Alan Vaught, Evans Manufacturing
This hands-on inventor and entrepreneur raised the bar for the promo industry, winning universal respect and admiration along the way.
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6 Tips for Discussing Tariffs With End-Clients
Industry distributors can use these strategies to educate and connect with clients on a complex topic.
Promo for the Planet
Sustainability
The Next 5 Years: Achieve Full Transparency in Sustainability
Greater accountability and transparency will define the next wave of environmental stewardship.
Sustainability
How To Solve Sustainability’s Most Daunting Task: Measuring Scope 3 Emissions
Indirect greenhouse gas emissions up and down the supply chain often have the biggest environmental impact – but are also the hardest to determine.
Sustainability
The EcoVadis Effect: How It’s Driving Sustainability in Supply Chains
The platform has been growing into a standard and in-demand assessment tool for the promo industry.
Counselor State of the Industry 2025: Promo Industry Trends
How will volatility impact four of the biggest industry-wide trends?
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Counselor State of the Industry 2025: Negative Attitudes Toward Promo
Being creative and consultative helps distributors overcome perceived negative sentiments toward promo.
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Distributor Entrepreneurs of the Year 2023: Jon Alagem & Michael Scott Cohen, Harper + Scott
This dynamic pair is making their mark with high-profile merch collaborations and top-tier creativity.
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Sales Compensation Survey: The Latest Trends in Rep Commission and Benefits
Slow industry sales and a reversal in the labor market have spurred a surprising resurgence in commission. Our annual survey also looks at sales rep responsibilities and significant cutbacks in ben...
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Big Markets 2025: Education
Increased competition for students is causing schools to market themselves more aggressively.
Sponsored Content
Caro-Line
Sponsored 14 March
Wearables are one of the most effective promotional product groups - and as it turns out, cats and dogs love them too. Check out how Caro-Line Bandanna Promotions can help turn your furry friends...
Next Level Apparel
13 March 2025 Sponsored
Testing content for Sponsored Content section on News page.
