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Supercharge your sales by tapping into the strategies, products and stats driving some of the biggest-spending promo markets.
The third annual study of the European promotional products industry builds on ASI Research’s initial groundbreaking report on the market, which launched in 2023.
Positives include rising consumer, business and industry sentiment, along with moderate inflation and steady unemployment. Still, there are sour notes on economic growth and more.
The analysis offers an in-depth look at top-selling products, the most lucrative sectors for sales, distributor operations, sourcing and more in a nation that has the African continent’s largest ec...
Industry distributors can use these strategies to educate and connect with clients on a complex topic.
Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.
Four generations of family leadership and a dedication to Made-in-USA craftsmanship have been constants for this supplier.
Three Stanford graduates who couldn’t find their perfect sustainable shirt created one instead.
The distributor’s extraordinary efforts to rescue homeless pets during the LA wildfires is just the latest example of a lifetime of service.
This hands-on inventor and entrepreneur raised the bar for the promo industry, winning universal respect and admiration along the way.
Industry distributors can use these strategies to educate and connect with clients on a complex topic.
Greater accountability and transparency will define the next wave of environmental stewardship.
Indirect greenhouse gas emissions up and down the supply chain often have the biggest environmental impact – but are also the hardest to determine.
The platform has been growing into a standard and in-demand assessment tool for the promo industry.
How will volatility impact four of the biggest industry-wide trends?
Being creative and consultative helps distributors overcome perceived negative sentiments toward promo.
This dynamic pair is making their mark with high-profile merch collaborations and top-tier creativity.
Slow industry sales and a reversal in the labor market have spurred a surprising resurgence in commission. Our annual survey also looks at sales rep responsibilities and significant cutbacks in ben...
Increased competition for students is causing schools to market themselves more aggressively.
Wearables are one of the most effective promotional product groups - and as it turns out, cats and dogs love them too. Check out how Caro-Line Bandanna Promotions can help turn your furry friends...
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