2025 Salespeople of the Year
These are the solution-weaving sales all-stars propelling big business promo.
6 Tips for Discussing Tariffs With End-Clients
Industry distributors can use these strategies to educate and connect with clients on a...
Hurricane Irma: The Human Impact
Counselor shares a few personal stories of promo professionals affected by Irma.
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The Next 5 Years: Expand Your Reach by Going Global
The largest U.S. distributors are meeting client needs by expanding internationally int...
How Promo Companies Can Thrive in the 2020s
So much has happened in the 2020s. No matter what comes next, here's how promo companie...
Q1 Industry Sales Drop Amid Tariff Concerns, Trade War Uncertainty
Findings from ASI Research show distributor sales declined by 3.6% and industry confide...
Is a ‘Perfect Storm’ Brewing for Made in the USA?
Major anniversaries in American history and other events are spurring suppliers who man...
Testing Product Page FEB 28 5
Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.
New York Considering Banning Noncompete Clauses
The state-level prohibition, which Empire State promo companies would have to abide by ...
Testing Product Page FEB 28 6
Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.
Testing Product Page FEB 28 4
Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.
Testing Product Page FEB 28 3
Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.
Testing Product Page FEB 28 2
Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.
Testing Product Page FEB 28 1
Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.
ASI Research Exclusive: Europe’s Distributors Top $14B in Annual Sales
The new in-depth study of the European promotional products industry builds on ASI Rese...
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Test ASI Blog Post 1
Test ASI Blog Post 1: Female leaders from the promo industry and ASI share their though...
Promo Industry Achieves Record Sales in 2024 Despite Challenges
ASI Research shows that distributors increased collective sales by 1.8% year over year ...
Test An Inside Look at S&S Activewear’s ‘Robot Revolution’
ASI Media’s visit to one of the Counselor Top 40 supplier’s distribution centers reveal...
An Inside Look at S&S Activewear’s ‘Robot Revolution’
ASI Media’s visit to one of the Counselor Top 40 supplier’s distribution centers reveal...
Counselor Power 50 2024: No. 1 Jo-an Lantz, Geiger
Welcome to the 2024 Power 50 list , which ranks the most influential people in the...
Trump Tariffs: 5 Big Questions on How Promo Will Be Impacted
The incoming president has promised to raise tariffs across the board – compelling prom...
Election 2024: How Will Trump’s & Harris’ Policies Impact Promo?
Plus, exclusive ASI Research findings on which candidate promo end-buyers and Power Sum...
Distributors Bounce Back With Sales Growth in Q3
Firms of all sizes grew revenue, resulting in an average 4.2% increase for the promo in...