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Big Markets: Strategies to Target Top Promo Products Verticals in 2026
Five cornerstone industries are recalibrating in 2026 – bringing new challenges and fresh avenues to leverage promo for growth. Plus, a look at emerging markets.
Top Stories
2026 Counselor Best Places to Work
The 80 companies that make up this year’s list prove that caring, collaboration and flexibility are key to building a winning workplace.
How Distributors are Scoring Travel Market Sales Despite International Tourism Slowdown
Shifting travel patterns (including a rise in domestic tourism) are prompting promo companies to help hospitality clients do more with tighter budgets.
How Made-To-Order Apparel Levels Up Promo Campaigns
Though it comes with plenty of challenges, made-to-order apparel reaps unique benefits to the promo companies able to offer cut-and-sew customization.
Joint ASI-PPAI Study Finds Promo Among the Lowest Carbon Impact Advertising Channels
When it comes to ads that truly connect with consumers, promo’s carbon footprint is actually eight times smaller than digital.
Product Hub
Products
ASI Technology Colleagues, Employees Continue to Fear for Safety
With the Russian military making an ever-aggressive push across Ukraine, ASI is sharing recent updates from Ukrainian technology colleagues working remotely in the war-ravaged country, along with s...
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10th March Sponsored Content
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9th March 2026 Promogram
Testing News letter Promogram
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March 2026 News with Old tags
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A Regional Trade Show With a Global Reach: CTCO 2026 Puts European Promo on an International Stage
Suppliers and distributors from around the world convened in Lyon, France, to discuss the latest trends and innovations shaping the promotional products industry.
Promo for the Planet
Sustainability
Why People Are Still the Future of Promo: A Message From (the Real) Tim Andrews
AI is a game-changing innovation, but the real power lies in how distributors and suppliers harness it to move our industry forward.
Sustainability
How To Solve Sustainability’s Most Daunting Task: Measuring Scope 3 Emissions
Indirect greenhouse gas emissions up and down the supply chain often have the biggest environmental impact – but are also the hardest to determine.
Sustainability
The Next 5 Years: Achieve Full Transparency in Sustainability
Greater accountability and transparency will define the next wave of environmental stewardship.
Big Markets 2026: Emerging Markets
Here’s where forward-thinking distributors should focus now to secure long-term, high-growth promotional opportunities.
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March 2026 Strategy article
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The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection
Apparel decorators produced a creative collection of branded merch to outfit the hosts of Branding Together, our monthly industry podcast.
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Harley Dogs
Harley-Davidson has a longstanding brand connection with pets, dating back to 1914 when Miss Della Crewe drove cross-country on a Harley accompanied by her Boston bulldog, Trouble, in the...
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How To Be Prepared for Any Crisis
Having a crisis preparation plan is crucial to keeping your business operational even during the worst disasters.
Sponsored Content
Caro-Line
Sponsored 14 March
Wearables are one of the most effective promotional product groups - and as it turns out, cats and dogs love them too. Check out how Caro-Line Bandanna Promotions can help turn your furry friends...
Next Level Apparel
13 March 2025 Sponsored
Testing content for Sponsored Content section on News page.