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Big Markets: Strategies to Target 5 Top Promo Products Verticals in 2025
Supercharge your sales by tapping into the strategies, products and stats driving some of the biggest-spending promo markets.
Top Stories
6 Tips for Discussing Tariffs With End-Clients
Industry distributors can use these strategies to educate and connect with clients on a complex topic.
Q1 Industry Sales Drop Amid Tariff Concerns, Trade War Uncertainty
Findings from ASI Research show distributor sales declined by 3.6% and industry confidence plummeted, though there were success stories and surging interest in Made in USA.
Better Together: Why Counselor Top 40 Suppliers Are Teaming Up
Leading suppliers are forming partnerships to benefit both parties and broaden their offerings for distributors.
10th March 2025 Newsletter
Testing Newsletter article on 10th March 2025.
Latest News
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ASI Media’s 2025 Salespeople of the Year
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Distributor Entrepreneurs of the Year 2023: Jon Alagem & Michael Scott Cohen, Harper + Scott
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Sales Compensation Survey: The Latest Trends in Rep Commission and Benefits
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Marketing Research 101 - Part 1
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Big Markets 2025: Education
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Big Markets 2025: Healthcare
Product Hub
Products
Testing Product Page FEB 28 4
Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.
The Next 5 Years: Embrace Transformation Through Adaptability
Embracing transformation and continuously improving are essential for thriving in an ever-changing market.
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The Next 5 Years: Embrace Transformation Through Adaptability
Embracing transformation and continuously improving are essential for thriving in an ever-changing market.
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Sponsored 14 March
Wearables are one of the most effective promotional product groups - and as it turns out, cats and dogs love them too. Check out how Caro-Line Bandanna Promotions can help turn your furry friends...
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Testing Industry News
Industry News Article
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Test article 10th March
Testing articles on 3rd March 2025.
Promo for the Planet
Sustainability
The Next 5 Years: Achieve Full Transparency in Sustainability
Greater accountability and transparency will define the next wave of environmental stewardship.
Sustainability
How To Solve Sustainability’s Most Daunting Task: Measuring Scope 3 Emissions
Indirect greenhouse gas emissions up and down the supply chain often have the biggest environmental impact – but are also the hardest to determine.
Sustainability
The EcoVadis Effect: How It’s Driving Sustainability in Supply Chains
The platform has been growing into a standard and in-demand assessment tool for the promo industry.
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Big Markets 2025: Consumer Products
There are plenty of sizzling microtrends and new products to promote in this shifting market.
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Big Markets 2025: Associations & Clubs
The desire to reconnect is pushing this market higher and higher.
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How Promo Companies Can Thrive in the 2020s
So much has happened in the 2020s. No matter what comes next, here's how promo companies can be successful.
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Decorating Roundup: ColDesi Releases New Direct-To-Film Printer
Other releases include a new line of solvent-based inks from AutoTran and a series of UV printers from DPI Laboratory for materials like wood and metal.
Sponsored Content
Next Level Apparel
13 March 2025 Sponsored
Testing content for Sponsored Content section on News page.
