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Counselor State of the Industry 2025: Labor
A strong talent pool has eased hiring woes for suppliers seeking salespeople and office...
Counselor State of the Industry 2025: Buyer Preferences
Distributors are spending smarter on client campaigns, aiming for the sweet spot of pre...
Counselor 2025 Woman of Distinction: Mandi Rudd, Genumark
A born ‘solver’ with an ever-burning desire to help others, Rudd has made an impression...
ASI Celebrates AAPI Heritage Month
ASI’s Diversity & Inclusion Council recognized Asian American, Pacific Islander and Nat...
ASI Media’s 2025 Salespeople of the Year
These are the solution-weaving sales all-stars propelling big business in promo.
How Promo Companies Can Thrive in the 2020s
So much has happened in the 2020s. No matter what comes next, here's how promo companie...
The Next 5 Years: Leverage the Power of Choice with Personalization
Promo companies are leaning into extra customization and the power of choice to deliver...
What Does the ‘White-Collar Recession’ Mean for Promo?
Hiring slowdowns in industries like finance and tech have impacted how companies spend ...
ASI Blog Post
Female leaders from the promo industry and ASI share their thoughts on this important o...
2024 ASI Media Product of the Year: Yard Signs
Throughout a fiercely contested election, political signs became the symbol of choice ...
The Triumphant Return of Physical Catalogs
Retailers like Amazon and J.Crew have scored big with their printed catalogs, proving t...
Drinkware, Social Media & the Continual Search for the Next Stanley
What’s hot in drinkware is now defined by social media, fueling the growing consumer ur...