Sarah Howlett

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Top Apparel Trends for 2025

Here’s your look at this year’s leading styles across five of the most popular apparel ...

Top Apparel Trends for 2024

Quality, comfort and positivity are woven into the most in-demand pieces for the year.

5 Common Sustainability Myths & Objections Debunked

If you’re trying to sell eco-friendly promo products, you’ve probably heard some or all...

How to Increase Diversity With Proven Strategies From the World’s Biggest Companies

The promo industry needs to boost its diversity record. These successful ideas from com...

5 Case Studies in Reducing Packaging Waste

Get inspired by how these companies – in the promo industry and beyond – are making mor...

Six Telltale Signs of Greenwashing

Many brands have been called out for exaggerating or misleading consumers about the sus...

4 Apparel Trends for 2022

The versatility of wear-anytime pieces will drive interest in apparel’s most intriguing...

Promo Market to Target: Retail

For an industry in transition, compelling promotional products are more important than ...

Promo Market to Target: Technology

Strong growth, trendy products and rich swag appreciation make the tech market a bonanz...