Theresa Hegel

  • Executive Editor, Digital Content & Promo for the Planet

Theresa Hegel is executive editor of digital content for ASI Media and spearheads its award-winning sustainability-focused resource hub Promo for the Planet. In addition to sustainability, Theresa writes about apparel trends and decoration. During her tenure at ASI, she’s won five Jesse H. Neal Awards, including in 2023 for “Best Range of Work by a Single Author.”

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Product Hub 2026

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Articles for Athletic & Performance Apparel

Always Promotion Inc. (asi/34911) Canvas Bag With rising concerns about...

Counselor Power 50 2025: No. 1 Jeremy Lott, SanMar

Welcome to the 2025 Power 50 list , which ranks the most influential people in the...

Joint ASI-PPAI Study Finds Promo Among the Lowest Carbon Impact Advertising Channels

When it comes to ads that truly connect with consumers, promo’s carbon footprint is act...

Why Showrooms Still Matter in the Digital Age

Distributors find value – and close more deals – in a well-curated physical showroom.

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10th March Product Hub

10th March 2026 Product Hub Article

The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection

Apparel decorators produced a creative collection of branded merch to outfit the hosts ...

2026 Counselor Best Places to Work

The 80 companies that make up this year’s list prove that caring, collaboration and fle...

Get a Leg Up on Profits by Selling Pants

Distributors focused only on the top half of apparel could be missing a lucrative oppor...

How To Solve Sustainability’s Most Daunting Task: Measuring Scope 3 Emissions

Indirect greenhouse gas emissions up and down the supply chain often have the biggest e...

March 2026 Strategy article

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How Made-To-Order Apparel Levels Up Promo Campaigns

Though it comes with plenty of challenges, made-to-order apparel reaps unique benefits ...

Swag Styles of the Rich and Famous

Luxury branded items prove pricing is all about perception, not inherent value.

Slideshow: Crash Course in Apparel Decorating

Earlier this month, I headed up to A&P Master Images in Utica, NY, for a...

Small Business Saturday Offers Branding Opportunity

Small Business Saturday - sandwiched between Black Friday and Cyber Monday - has...

Counselor Promo Campaign Awards

Discover the promotions that deliver creativity in the spades.

How Print on Demand Is Reshaping Promo ATCK

The decoration industry is embracing the tech-fueled, just-in-time order and fulfillmen...

Counselor State of the Industry 2025: Negative Attitudes Toward Promo

Being creative and consultative helps distributors overcome perceived negative sentimen...

The EcoVadis Effect: How It’s Driving Sustainability in Supply Chains

The platform has been growing into a standard and in-demand assessment tool for the pro...

Counselor State of the Industry 2025: Promo Industry Trends

How will volatility impact four of the biggest industry-wide trends?

Counselor 2025 Sustainability Advocate of the Year: Everywhere Apparel

Three Stanford graduates who couldn’t find their perfect sustainable shirt created one ...

Counselor 2025 International Person of the Year: Carleen Gray, Stahls’

The Counselor Power 50 leader has transformed the decorating stalwart into a unified in...