ASI Media’s 2025 Salespeople of the Year
These are the solution-weaving sales all-stars propelling big business in promo.
To Dye For: Why Custom Colors Are Trending in Apparel
The uniqueness of garment dye and effects like mineral washes make custom colors an ent...
How To Make Promo an Essential Part of Sustainable Trade Shows
As event organizers implement more stringent requirements, the promo industry can offer...
How Promo Companies Can Thrive in the 2020s
So much has happened in the 2020s. No matter what comes next, here's how promo companie...
The Next 5 Years: Achieve Full Transparency in Sustainability
Greater accountability and transparency will define the next wave of environmental stew...
Decorating Roundup: ColDesi Releases New Direct-To-Film Printer
Other releases include a new line of solvent-based inks from AutoTran and a series of U...
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How To Solve Sustainability’s Most Daunting Task: Measuring Scope 3 Emissions
Indirect greenhouse gas emissions up and down the supply chain often have the biggest e...
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Articles for Athletic & Performance Apparel
Always Promotion Inc. (asi/34911) Canvas Bag With rising concerns about...
Sticky Clients, Repeat Sales: Why Company Stores Have Become a Must-Have
E-commerce branded merch stores have taken off for distributors. Here’s a look at the r...
Stylish & Sustainable: Upcycling, Recycling and Other Techniques on the Cutting Edge of Fashion
Designers – in promo and beyond – are celebrating the joyful side of sustainable apparel.
The EcoVadis Effect: How It’s Driving Sustainability in Supply Chains
The platform has been growing into a standard and in-demand assessment tool for the pro...
Everything You Want To Know About Direct-to-Film, the Hottest Trend in Decoration
The latest advancement in decoration technology is cheaper, faster and better – but not...
Counselor Sustainability Advocate of the Year 2024: XD Connects
The European supplier is proving its goods are sustainable – and providing a model for ...
2024 Promotional Products Salespeople of the Year
These are the relationship-building, creative consultants spurring eye-popping success ...
#Counselor70: 6 Predictions Counselor Magazine Got Right (and 4 We Didn’t)
Over the last 70 years, our magazine has done more than its share of prognosticating ...
North Carolina Reclaims Its Apparel Heritage – With a Sustainable Twist
Once a global epicenter for clothing production, North Carolina is transforming its leg...
On-Trend Apparel for the Beach, Boardroom and Beyond
As travel and tourism continue to rebound, we have just the ticket for promo pros looki...
Pandemic Drives Print-on-Demand Growth Test
Many online fulfillment platforms and digital printing companies saw massive gains in t...
Counselor Best Places to Work: #28 – Storm Creek Apparel
Find out what makes this supplier a top promo industry workplace.
Counselor Best Places to Work: #28 – Storm Creek Apparel
Find out what makes this supplier a top promo industry workplace.
Meet the New Boss: Gen Z, Millennials and The Next Era of Leaders
Millennials and Gen Z are starting to take over promo companies – and you can be sure t...
Is Promo Ready for ChatGPT & the AI Revolution?
From creating logos to writing detailed product copy, generative artificial intelligenc...