Theresa Hegel is executive editor of digital content for ASI Media and spearheads its award-winning sustainability-focused resource hub Promo for the Planet. In addition to sustainability, Theresa writes about apparel trends and decoration. During her tenure at ASI, she’s won five Jesse H. Neal Awards, including in 2023 for “Best Range of Work by a Single Author.”
Deck of article.
Deck of article.
Always Promotion Inc. (asi/34911) Canvas Bag With rising concerns about...
Welcome to the 2025 Power 50 list , which ranks the most influential people in the...
When it comes to ads that truly connect with consumers, promo’s carbon footprint is act...
Distributors find value – and close more deals – in a well-curated physical showroom.
Testing Print Tag
Shared Printing Story
10th March 2026 Product Hub Article
Apparel decorators produced a creative collection of branded merch to outfit the hosts ...
The 80 companies that make up this year’s list prove that caring, collaboration and fle...
Distributors focused only on the top half of apparel could be missing a lucrative oppor...
Indirect greenhouse gas emissions up and down the supply chain often have the biggest e...
Testing non sponsored article for News API page.
Though it comes with plenty of challenges, made-to-order apparel reaps unique benefits ...
Luxury branded items prove pricing is all about perception, not inherent value.
Earlier this month, I headed up to A&P Master Images in Utica, NY, for a...
Small Business Saturday - sandwiched between Black Friday and Cyber Monday - has...
Discover the promotions that deliver creativity in the spades.
The decoration industry is embracing the tech-fueled, just-in-time order and fulfillmen...
Being creative and consultative helps distributors overcome perceived negative sentimen...
The platform has been growing into a standard and in-demand assessment tool for the pro...
How will volatility impact four of the biggest industry-wide trends?
Three Stanford graduates who couldn’t find their perfect sustainable shirt created one ...
The Counselor Power 50 leader has transformed the decorating stalwart into a unified in...