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Big Markets: Strategies to Target 5 Top Promo Products Verticals in 2025

Big Markets: Strategies to Target 5 Top Promo Products Verticals in 2025

Top Stories

ASI Research Exclusive: European Distributors’ Annual Sales Rise in 2024, Topping $14.24B

The third annual study of the European promotional products industry builds on ASI Research’s initial groundbreaking report on the market, which launched in 2023.

Stat Spotlight: A Look at Where Promo & the Economy Stand Near Q2’s Close

Positives include rising consumer, business and industry sentiment, along with moderate inflation and steady unemployment. Still, there are sour notes on economic growth and more.

ASI Research Debuts First-Ever Study of South Africa’s Promotional Products Industry

The analysis offers an in-depth look at top-selling products, the most lucrative sectors for sales, distributor operations, sourcing and more in a nation that has the African continent’s largest ec...

Testing Linking a Education class

Industry distributors can use these strategies to educate and connect with clients on a complex topic.

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Product Hub

Testing 14th March

News

Testing 14th March

Testing News on 14th march 2025.

Testing Product Page FEB 28 4

Products

Testing Product Page FEB 28 4

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

6 Tips for Discussing Tariffs With End-Clients

6 Tips for Discussing Tariffs With End-Clients

Industry distributors can use these strategies to educate and connect with clients on a complex topic.

Promo for the Planet

The Next 5 Years: Achieve Full Transparency in Sustainability

Sustainability

The Next 5 Years: Achieve Full Transparency in Sustainability

Greater accountability and transparency will define the next wave of environmental stewardship.

How To Solve Sustainability’s Most Daunting Task: Measuring Scope 3 Emissions

Sustainability

How To Solve Sustainability’s Most Daunting Task: Measuring Scope 3 Emissions

Indirect greenhouse gas emissions up and down the supply chain often have the biggest environmental impact – but are also the hardest to determine.

The EcoVadis Effect: How It’s Driving Sustainability in Supply Chains

Sustainability

The EcoVadis Effect: How It’s Driving Sustainability in Supply Chains

The platform has been growing into a standard and in-demand assessment tool for the promo industry.

Sales Compensation Survey: The Latest Trends in Rep Commission and Benefits

Sales Compensation Survey: The Latest Trends in Rep Commission and Benefits

Slow industry sales and a reversal in the labor market have spurred a surprising resurgence in commission. Our annual survey also looks at sales rep responsibilities and significant cutbacks in ben...

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