Empowering people is a key focus at Top 40 distributor PromoShop (asi/300446). Staff can give a well-reasoned argument to change just about anything. “If you don’t like the color of the wall,” says Memo Kahan, president, “it doesn’t have to be that color.” The company’s creative spirit is also prevalent throughout its facility, as giant inflatable figures from recent promotions reside in the rafters like the remnants of a Macy’s Day parade. Awards like the Longboard Club, which honors top sellers, key suppliers and others, feature a colorful surf van instead of a run-of-the-mill plaque.