Who’s shaking up the industry today and making it a unique, successful, challenging and innovative sector? The members of the 2016 Counselor Hot 25. Check out their stories.

There are industry celebrities, and then there are Celebrities – so iconic they can get by with one name, like Cher and Madonna. Such is the case with “DeVille,” as she’s known both in her home country of Canada and among pros in the U.S. lucky enough to be caught in her considerable orbit. “I was introduced to this industry in 1992 and I have never looked back,” says DeVille. “In 2008, I created TBC (The Branding Company) to build a grassroots company that would be a home for a team that wanted to learn, be amazing, increase their talent, leverage their learning from others and become amazing – where anything is possible.”

To see her walk the PPPC Show with her cadre of young female staffers is a sight to behold, as you literally see one generation teaching – and passing the torch to – the next. Her advice for younger sales pros in the industry is as on-point as you’d expect for one of the leaders in the business: “For every challenge you encounter, think of two solutions – you’ll be amazed at what you can figure out,” DeVille says. “And set goals for yourself: balance them by applying 25% to business, 25% to learning, 25% for your family and friends, 25% for you – address your list quarterly and you’ll be just as amazed at what you achieved. As a company or as an individual, you need to find your own USP (Unique Selling Proposition) that you develop with your clients, your company, your suppliers and, most importantly, with your team.”

Want more Hot 25 profiles? Of course you do!