Who’s shaking up the industry today and making it a unique, successful, challenging and innovative sector? The members of the 2016 Counselor Hot 25. Check out their stories.

Esmeralda Anaya from Terry Town (asi/90913) is setting a precedent by being the supplier’s first marketing employee. And she is quite busy in the role: She manages all of the company’s databases, advertising and e-mail campaigns, as well as creating social media accounts, tracking the success of efforts, attending trade shows and overseeing the company’s website redesign.

All that, and Anaya has been working at Terry Town – and in the promotional products industry – for only five months. In fact, she didn’t know of the industry’s existence before she joined Terry Town. “The interesting thing is that we are surrounded by so many promotional products on a daily basis and I never stopped to think about it,” she says. “After getting acquainted with the industry, it has gotten much easier to decide on the best marketing decisions for the company.”

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