Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

HALO Branded Solutions (asi/356000)

Strong demand in the second half of 2021 helped drive a 7.4% year-over-year sales increase for HALO – a performance that ensured the Sterling, IL-based firm remained promo’s largest distributor for the second year in a row. Notably, 2021’s revenue tally also bested HALO’s sales total of $787 million in 2019 – the last pre-pandemic “normal” year for busi­ness. During 2021, HALO completed a successful rebrand, an overhaul that included a new logo and enhanced mar­keting/sales tools, digital platforms, social media presence and direct mail. Led by CEO Marc Simon, who ranks fifth on Counselor’s Power 50 list of promo’s most influential people, HALO has continued to execute one of the most aggressive, high-profile acquisi­tion strategies in the industry. The lat­est example happened when the firm acquired Top 40 distributor BrandVia Alliance (asi/145037) just this May, a deal that occurred following the September 2021 purchase of New York City-based distributor Captiv8 Promotions.

All revenue figures shown in $millions