Welcome to the 2017 Power 50 list, which ranks the most influential people in the industry.

#17: Trevor Gnesin, Logomark (asi/67866)

2016 Rank: 14
Title: CEO
Industry Experience: 38 years
Birthplace: South Africa

Gnesin gets points for creativity, as Logomark continues to offer novel promotions each year, like its 2017 holiday packaging program, which covers over 600 items. Still, his lower peer scores and Logomark’s recent flat sales – that remain around $109 million annually – nudge Gnesin slightly lower on our list.