Welcome to the 2017 Power 50 list, which ranks the most influential people in the industry.

#31: Kevin Plank, Under Armour

2016 Rank: 13
Title: Chairman/CEO
Industry Experience: 2 years
Birthplace: Kensington, MD

While Under Armour has an intriguing relationship with the promo industry through its alphabroder partnership, Plank drops on this year’s list amid his firm’s shrinking global sales and recent restructuring that led to 280 layoffs. Plank’s fall could be a one-year blip if Under Armour makes a bigger push into the promotional apparel segment.