Welcome to the 2017 Power 50 list, which ranks the most influential people in the industry.

#39: Emmanuel Bruno, BIC Graphic North America (asi/40480)

2016 Rank: 16
Title: President
Industry Experience: 9 years
Birthplace: France

A combination of factors push Bruno lower in this year’s rankings: falling peer scores, several straight years of shrinking promo revenues and BIC’s sale to H.I.G. Capital for just $80 million. That price is about half of what BIC paid – $162.5 million – for Norwood in 2009. Still, Bruno has the platform to reclaim greater influence as he was recently named BIC Graphic president.