Welcome to the 2017 Power 50 list, which ranks the most influential people in the industry.

#42: Larry Cohen, Axis Promotions (asi/128263)

2016 Rank: 47
Title: President
Industry Experience: 25 years
Birthplace: Greensboro, NC

Cohen operates his NYC firm like an agency, drawing on a wealth of local talent to win top clients like Nickelodeon, Zappos and Wawa. Known for leading a company with a strong culture, Cohen also fared well in our industry survey results, catapulting him several spots higher this year.