Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Sunrise Identity (asi/339206)

After debuting on the Top 40 in 2016, Sunrise Identity jumps five spots this year after reporting a 31.2% annual revenue increase. Its five-year growth rate is tied for the second-largest of any Top 40 distributor.

2016 Rank: 35

2016 Revenue: $56.3

2015 Revenue: $42.9

Percent change: 31.2%

Five-year growth rate: 111%

Top Officer: Mitch Mounger