Erich Campbell has been around sewing his whole life, but he’s very forthright when it comes to his experience with it.

“I can’t sew a shirt. I can’t make a garment. I’m not that person,” he says.

But when it comes to digitizing and machine embroidery, Campbell has more than 20 years of promo industry experience. Factor in his passion to educate plus his penchant for social media and you have a winning formula for success.

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Campbell about how he got his start in promo, how he uses social media to educate others in the industry, and much more, including Campbell’s favorite movie of all time.

If you’re an apparel decorator who’s looking to add social media to your marketing mix, don’t miss this episode!