Strategy Session – Sell on Value Instead of Price

In this debut edition of ASI’s new Strategy Session podcast, sales growth expert Ryan Sauers details how distributors should continuously strive to prove their value to clients. The key? Create a brand that clients can connect to. Sauers, author of Would You Buy From You: Your Brand Makes the Difference, believes that promo products distributors need to do everything in their power to create value for customers, so that they can ensure they’re not just low-price providers. Ultimately