Strategy

These Adidas Soccer Jerseys Can Only Be Worn In the Digital World

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Well, here's a 21 st century twist on branded apparel: All new football kits -...

Scalable Press Aims for Quick-Turn Decorating

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Scalable Press views itself as the Ford Motor Co. of the apparel-decorating world....

Swag Styles of the Rich and Famous

Luxury branded items prove pricing is all ...

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Combine Raster and Vector Images Seamlessly

The goal is to fix and size the raster ele...

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4 Ways To Warm Your Sales

Inspire outerwear sales this fall and wint...

ASICentral Top 10: Awards

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Each year our outstanding Editorial Department churns out a lot of great content....

Boston's Charles River Apparel Brings the Holiday Cheer (in a Big Way) to Area Charity

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Accompanied by a squad of their dedicated employees decked out in festive holiday...

Essential Water Bottles

Advantages

A new report by Technavio found that the global sports bottle market is poised to...

Barstool Sports Takes Aim At NFL Over Trademarked Slogan, Merchandise

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Merchandise, branding and trademarks are at the center of a brewing legal battle...

Overcome Low-Cost Competitors

1. Make a Title Change If "sales" is...

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Product Trends for 2018

From the latest in tech to exciting new co...

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Readers Predict 2018 Apparel Trends

We recently asked Wearables readers to...

Unlock the Power of Storytelling

In this Strategy Session podcast,...

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5 Ideas for Making Over Your Embroidery Business

Consider diversifying into digital decorat...

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5 Terms That Will Increase Your Performance Workwear Sales

When you present workwear, buyers want...

ASICentral Top 10: Magazine Features

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Each year our outstanding Editorial Department churns out a lot of great content....

Trend Alert: Tote-Mania Overtakes New York

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Totes are suddenly an extremely hot, sought-after accessory being sported with...

'Hat Salesman' Elon Musk A Maven of Merch

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Look out, promo industry! Serial entrepreneur and bona fide genius Elon Musk has...

Holiday Promotional Opportunities All Year Round

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When Canadian Prime Minister Justin Trudeau steps out, he lets his feet do the...

Must-Have Meeting Gifts

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American Express Meeting and Events found that while organizations take 10 months for...

Axis Promotions Spreads Holiday Cheer

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Top 40 distributor Axis Promotions (asi/128263) celebrated a prosperous year by...