Strategy

Counselor Best Places to Work: #28 – Storm Creek Apparel

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Find out what makes this supplier a top promo industry workplace.

Author's Page Testing

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We are testing Author's page.

Counselor 2024 Best Places to Work

Meet the industry companies who are puttin...

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North Carolina Reclaims Its Apparel Heritage – With a Sustainable Twist

Once a global epicenter for clothing produ...

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2023 Product of the Year: The Stanley Quencher EDIT

It’s a social media sensation, the next bi...

Person of the Year 2023: Andy Shape, Stran & Company

Strategy

Stran’s dedicated leader boldly took the company public as part of an ambitious growth ...

New Year, New Sales Opportunities: Lucrative Q1 Client Requests

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Hit the ground running in 2024  by shoring up orders for these  surefire sales...

ASI Media 2023 Sales Compensation Survey

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It’s expensive to run a company these days – a fact that’s changing the landscape of sa...

Testing CASE STUDIES

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Testing CASE STUDIES

How To Make Promo an Essential Part of Sustainable Trade Shows

As event organizers implement more stringe...

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2023 State & Regional Sales Report

Find out where your state ranks and see wh...

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Promo Campaign Awards 2023

These winning branded merch case studies d...

2023 Gift Guide

The supply chain issues that plagued the i...

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SOI 2023: International & Made in the USA – The Situation Overseas

While China stands alone as the dominant m...

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SOI 2023: Distributor Snapshots – Top Challenges and Markets by Revenue Class

How do distributors differ according to si...

SOI 2023: Supplier Snapshots – Sources of Competition and Biggest Challenges by Revenue Class

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While they all sell products, suppliers of each size differ in key ways.

SOI 2023: 5 Industry Trends – What’s Moving the Needle

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The data from our SOI report shines a light on some of the biggest developments in promo.

SOI 2023: Labor – Hiring Difficulties Still Linger

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Finding and retaining talent got somewhat easier, but discovering top people is still p...

SOI 2023: Distributor-Supplier Relationships – Strengthened Through Communication

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Following a tense couple of years, the bond between the two sides is back on firmer gro...

SOI 2023: Sales – A Different Set of Worries

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The eternal concern of landing an order has become top priority once again.

SOI 2023: Pricing – Why Markups Are Here to Stay

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Costs and eroding margins are forcing suppliers to hold or hike pricing, even as distri...