Counselor Top 40 supplier S&S Activewear (asi/84358) is executing a robotics revolution.

The multibillion-dollar firm this year began implementing Geekplus’s PopPick advanced mobile robotics (AMR) solution in three of its distribution centers and has plans to roll the AI-powered bots out to two more warehouses in early 2025.

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Caption: PopPick robots from Geekplus at this S&S Activewear (asi/84358) facility move through the system of tote stacks, operating on AI to transport product-packed totes to human workers who pick the items and package them for shipping.

Adding to S&S’s AI promotional products arsenal is a different AMR system, this one from Locus Robotics, that’s active in distribution centers of alphabroder (asi/34063) – another multibillion-dollar Counselor Top 40 supplier, which S&S acquired officially at the end of September.

With the deal, the Locus bots that alphabroder had already been using prior to the acquisition came under the S&S umbrella too.

Taken in totality, the robust presence of AMRs in S&S-owned distribution centers has put the company at the forefront of distribution center technology in the promotional products industry, executives say.