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Research
Joint ASI-PPAI Study Finds Promo Among the Lowest Carbon Impact Advertising Channels
NewsWhen it comes to ads that truly connect with consumers, promo’s carbon footprint is act...
Strong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales
Though the gains were driven more by price...
Promo Industry Rebounds in Q3 With Highest Sales Growth in 2 Years
With a 5% year-over-year increase in Q3 sa...
ASI Media 2025 State & Regional Sales Report
No matter which part of the country you li...
ASI & the Alliance in Partnership
Dual Membership
Learn more about the dual membership program for qualified new distributor members of ASI and the Alliance.
ASI is partnered with the PRINTING United Alliance, a nonprofit, member-based printing and graphic arts association in North America. The partnership paves the way for members of ASI and the Alliance to capitalize on the increasing convergence of promo products with print distributors and decorators.
2023 State & Regional Sales Report
ResearchFind out where your state ranks and see where the greatest opportunities lie.
Counselor 2025 State of the Industry
StrategyIn a year of extraordinary challenges, promo companies have shown the grit needed to su...
Counselor State of the Industry 2025: Supplier Snapshots
StrategyWith these snapshots, find out what makes suppliers unique across four revenue classes.
Counselor State of the Industry 2025: Distributor Snapshots
StrategyThese snapshots identify key characteristics within five distributor revenue classes.
Counselor State of the Industry 2025: The Top Markets for Promotional Products Sales
Little shifted last year, but the biggest ...
Counselor State of the Industry 2025: Top Promotional Products Categories
The top product categories in promo remain...
Counselor State of the Industry 2025: Promo Industry Trends
How will volatility impact four of the big...
Counselor State of the Industry 2025: Supplier Health
A multitude of factors – starting with the...
Counselor State of the Industry 2025: Expanded Services
Distributors are finding ways to grow by e...
Counselor State of the Industry 2025: Choosing Suppliers
Distributors may not be expanding their ve...
Counselor State of the Industry 2025: Projects Taking Longer
StrategyOnerous service agreements, growing client requirements – and oh right, tariffs – are c...
Counselor State of the Industry 2025: Tariffs
StrategyFrom price increases to lagging sales, distributors are dealing with the fallout from t...
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Counselor State of the Industry 2025: Buyer Preferences
StrategyDistributors are spending smarter on client campaigns, aiming for the sweet spot of pre...
Counselor State of the Industry 2025: Negative Attitudes Toward Promo
StrategyBeing creative and consultative helps distributors overcome perceived negative sentimen...
Counselor State of the Industry 2025: Sourcing Beyond China
StrategyHow will volatility impact four of the biggest industry-wide trends?
Q1 Industry Sales Drop Amid Tariff Concerns, Trade War Uncertainty
NewsFindings from ASI Research show distributor sales declined by 3.6% and industry confide...