Commentary

Counselor Top 40 Suppliers 2024: No. 1 SanMar

Sustainability

Counselor's exclusive ranking of the suppliers with the most revenue in the...

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Research

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#Counselor70: Industry Leaders Reflect on ‘My Counselor Moment’

Promo veterans look back on their most mem...

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#Counselor70: 6 Predictions Counselor Magazine Got Right (and 4 We Didn’t)

Over the last 70 years, our magazine has ...

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Vin Testing How-To

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Your Path to Increased Profit: Start by Looking in the Mirror

Web Exclusive

In his new monthly column, consultant and former distributor Anup Gupta shares the secr...

Test Article by Hamza

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Walmart landed in hot water last week for selling, through its online marketplace,...

ASI CEO Tim Andrews: Why I’m All In On AI

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ASI is utilizing the advanced, time-saving technology to help the promo industry thrive.

Beyond the Hype: Debating the Reality and Future of AI

ASI Media editors Theresa Hegel and C.J. M...

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It’s Time for Promo to Fully Embrace Sustainability

The industry can’t ignore it any longer, w...

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5 Case Studies in Reducing Packaging Waste

Get inspired by how these companies – in t...

Walmart Removes T-Shirt Promoting Journalist Lynching

Walmart landed in hot water last week...

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Expert Secrets: Find Success in Niche Markets

Danny Friedman, president of Danny Inc.,...

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Custard Slime – Or Business Lessons From A 4th Grader

In my older son's fourth grade class,...

Cooler Works With App To Toss Beers & Other Cans

Web Exclusive

Dear World, You can stop inventing stuff now. There's no need. The pinnacle of human...

Expert Secrets: Moving Decoration Beyond the Logo

Web Exclusive

Jay Busselle, decoration expert and director of sales and marketing at Printa...

Tom Brady Wins Again. This Time At Merchandise Sales

Web Exclusive

With NFL training camps kicking into high gear, pro football fans everywhere but New...

‘Beat The Freeze’ Baseball Promo Is A Hilarious Home Run

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“The Freeze” has become a viral sensation to the delight of the Atlanta Braves and spon...

‘Beat The Freeze’ Baseball Promo Is A Hilarious Homerun

Web Exclusive

“The Freeze” has become a viral sensation to the delight of the Atlanta Braves and spon...

Commentary: Stop Whispering, Start Talking

Counselor

Our "Big Squeeze" article about distributors placing excessive demands on suppliers gen...