The stats in State of the Industry are often broken down along promo distributor revenue class, which yields a meaningful look at how small, medium and large distributors run their business. Here, we spotlight the unique characteristics of each class by looking at their top challenges and markets, which additional services they offer the most and their level of concern in finding qualified workers.
Small Distributor | ($250K and under in revenue)
Small Distributor
($250K and under in revenue)
54%
are concerned about finding qualified workers.
75%
of clients retained annually.
$980
Average value of orders.
80%
Prefer Made-in-the-USA products.
Top Business Challenges
1. Increasing the size of their customer base
2. Remaining profitable under pressure to cut prices
3. Finding new product ideas to present to clients
Top Markets
1. Education
2. Healthcare
3. Associations & Clubs
4. Manufacturing
5. Nonprofit
Top Additional Services Offered
1. Graphic Design
2. Printing
3. Creative/Marketing Services
Medium Distributor | ($250k+ to $1M in revenue)
Medium Distributor
($250k+ to $1M in revenue)
69%
are concerned about finding qualified workers.
83%
of clients retained annually.
$1,478
Average value of orders.
71%
Prefer Made-in-the-USA products.
Top Business Challenges
1. Recruiting and retaining well-qualified employees
2. Meeting client deadlines
3. Increasing the size of their customer base
Top Markets
1. Education
2. Healthcare
3. Nonprofit
4. Manufacturing/Distribution
5. Associations & Clubs
Top Additional Services Offered
1. Graphic Design
2. Printing
3. Company Stores
Large Distributor | ($1M+ in revenue)
Large Distributor
($1M+ in revenue)
72%
are concerned about finding qualified workers.
86%
of clients retained annually.
$1,816
Average value of orders.
67%
Prefer Made-in-the-USA products.
Top Business Challenges
1. Recruiting and retaining well-qualified employees
2. Increasing the size of their customer base
3. Remaining profitable under pressure to cut prices
Top Markets
1. Education
2. Healthcare
3. Construction
4. Finance/Insurance
5. Retail
Top Additional Services Offered
1. Graphic Design
2. Company Stores
3. Warehousing/Fulfillment