Each year our outstanding Editorial Department churns out a lot of great content. From monthly magazine features and web exclusives to current events and industry news, they do a fine job reporting the latest and greatest in promo, and there’s always something new and fresh on our website.

And at the end of every year we take a look at how well our content does in terms of website traffic. This year we’re doing a series of posts breaking down the stories that have drawn the most website traffic in terms of pageviews. This week: Top 10 Magazine Features from 2017.*

>>Last week: Top 10 Promogram News

Top 10 Magazine Features from 2017

Number 10:

Promo Plight: Distributors Feeling the Pressure
Post Date: Thursday, May 25, 2017
Source: Counselor
Author: Christopher Ruvo

The oil industry company was dangling a multimillion-dollar carrot before distributors’ eyes, but the promo firms were going to have to suffer the stick to get it. Read more…

Number 9:

Smart Clothing and the Future of Apparel
Post Date: Wednesday, July 5, 2017
Source: Counselor
Author: Christopher Ruvo

It’s a warm evening and the Colorado sky above the ponderosa pines seems to be expanding, growing bluer and bluer as the wind sweeping off the Flatirons blows away the last of the afternoon clouds. Read more…

Number 8:

Promotional Product Sales Compensation Survey
Post Date: Monday, June 5, 2017
Source: Advantages
Author: Sara Lavenduski

In Chris Sinclair’s first year in the promotional products industry in 2003, he logged 50 hours a week as a commissioned sales rep. His entire first year’s earnings: $10,000. Read more…

Number 7:

Wearable Tech Trends for 2017
Post Date: Thursday, January 5, 2017
Source: Wearables
Author: Theresa Hegel

The wearable tech market is still relatively young and in flux. Fitbit, the company that arguably led the first wave of interest in wearables, didn’t start making a wrist-based fitness tracker until 2013. Read more…

Number 6:

Are Promo Distributors Putting Too Much Demand on Suppliers?
Post Date: Friday, February 24, 2017
Source: Counselor
Author: Michele Bell

Whether it’s higher rebates, requests for longer net terms, expectations of onerous indemnification or demands of exclusivity, suppliers say distributors are putting them in an untenable position. So the question now becomes, when is enough enough? Read more…

Number 5:

Should the Promo Industry Be Scared of Amazon?
Post Date: Wednesday, September 27, 2017
Source: Counselor
Author: Christopher Ruvo

Walmart is now a player in the promo products industry. When – and how – will rival Amazon follow suit? Read more…

Number 4:

Under Armour Quietly Entering Promotional Products Industry
Post Date: Tuesday, January 3, 2017
Source: Counselor
Author: C.J. Mittica

Under Armour and alphabroder (asi/34063) launched an exclusive partnership a year ago. Such alliances between retail brands and industry suppliers are commonplace, but in this case, few are bigger. Read more…

Number 3:

The Future of the Promotional Products Industry
Post Date: Thursday, December 1, 2016
Source: Counselor
Author: Michele Bell

Twenty-plus years his senior, Chuck Fandos is more like CJ Schmidt’s big brother than a client. Close friends for over a decade, they have an easy, funny rapport that affords one of them the right to call the other an “old Greek” and share a knowing laugh over their mutual legendary travel exploits. Read more…

Number 2:

Promotional Apparel Trends for 2017
Post Date: Monday, November 21, 2016
Source: Advantages
Author: Christopher Ruvo

When it comes to apparel, style counts. Read more…

Number 1:

American Apparel: End of An Original
Post Date: Wednesday, June 21, 2017
Source: Counselor
Author: Christopher Ruvo

American Apparel’s former employees and founder Dov Charney offer a no-punches-pulled retrospective on the twilight of the iconic retailer that won worldwide attention with pioneering styles, Made-in-the-USA production, and risqué marketing. Read more…

*These numbers include features from December 2016 through November 2017 and do not include features from December 2017.