Strategy

Top 40 Distributors 2023

Massive gains and the emergence of billion-dollar distributors mark a historic high point for the biggest firms.

Consolidation is a trend that’s been heavily discussed in the last decade. Last year, it went into hyperdrive. The Top 40 distributors grew their sales by 23% in 2022 – more than double the rate for the entire promo industry. The runaway growth means that the largest distributors in our industry generated nearly $10 billion in revenue and account for 37.5% of all industry sales. What’s driving it? You can certainly look at the top of the list, which now sports not one but two billion-dollar distributors: 4imprint and HALO. But these two mega distributors aren’t the only ones grabbing market share; in fact, there were massive revenue gains up and down this year’s list. Like every year for the Top 40 promotional products distributors, the Counselor team obtained certified financial information and conducted research and interviews to vet the figures – including deeper inquiries when companies reported significant growth or declines. The many positive results by distributors this year meant that happened often. It’s clear that the industry has recovered, and it’s the biggest distributors who are leading the way.

  Company 2022 sales
(millions)
2021 sales
(millions)
Difference Rank change 2019 sales
(millions)
1 4imprint
asi/197045
$1,120.5 $773.7 44.8% 1 $839.3
2 HALO Branded Solutions
asi/356000
$1,007.0 $822.0 22.5% 1 $787.0
3 Staples Promotional Products (E)
asi/120601
$888.2 $740.1 20.0% same $601.6
4 Custom Ink (E)
asi/173232
$650.0 $530.0 22.6% new $400.0
5 Proforma
asi/300094
$620.0 $540.8 14.6% 1 $501.0
6 BDA*
asi/137616
$422.2 $344.9 22.4% same $494.0
7 HH Global*
asi/168860
$407.0 $334.0 21.9% same $149.3
8 BAMKO
asi/131431
$387.9 $215.8 79.7% 3 $108.6
9 Geiger
asi/202900
$327.0 $243.7 34.2% same $263.3
10 Cimpress*
asi/162149
$283.0 $247.3 14.4% 5 $124.0
11 Taylor Promotional Products
asi/333647
$275.0 $240.3 14.4% 1 $243.1
12 American Solutions for Business
asi/120075
$273.6 $244.3 12.0% 4 $202.0
13 IMS
asi/215310
$212.5 $202.1 5.1% 1 $196.8
14 Nadel
asi/279600
$210.0 $167.4 25.4% 2 $154.9
15 iPROMOTEu
asi/232119
$209.0 $180.0 16.1% 2 $178.0
16 Cintas (E)
asi/162167
$199.1 $177.0 12.5% 2 $181.4
17 DiscountMugs.com (E)
asi/181120
$172.3 $172.3 0.0% 2 $215.4
18 Boundless
asi/143717
$160.0 $88.8 80.2% 7 $100.3
19 AIA Corporation
asi/109480
$154.9 $124.7 24.3% 2 $210.7
20 Deluxe/Safeguard
asi/316203
$139.7 $120.4 16.0% 2 $136.0
21 Fully Promoted
asi/384000
$123.7 $109.5 12.9% 1 $105.6
22 Overture Promotions
asi/288473
$121.1 $114.0 6.2% 3 $81.7
23 Positive Promotions
asi/297370
$118.0 $102.0 15.7% 2 $90.9
24 Corporate Imaging Concepts
asi/168962
$111.0 $100.0 11.0% 2 $87.0
25 Kaeser & Blair
asi/238600
$98.0 $95.0 3.2% 2 $124.3
26 The Vernon Company
asi/351700
$87.4 $65.5 33.4% 3 $80.6
27 ePromos Promotional Products
asi/188515
$79.6 $72.0 10.6% 1 $61.0
28 G&G Outfitters
asi/199904
$75.8 $78.0 -2.8% 2 $96.0
29 Myron (E)
asi/278980
$74.3 $74.3 0.0% 2 $82.6
30 Zorch
asi/366078
$73.9 $52.5 40.8% 2 $54.1
31 Something Inked
asi/329822
$70.8 $38.5 83.9% 8 $28.0
32 Summit Group
asi/339116
$68.5 $45.5 50.5% 3 $66.0
33 PromoShop
asi/300446
$68.2 $55.8 22.2% 2 $52.4
34 Stran & Company
asi/337725
$64.3 $47.3 35.8% same $31.7
35 Quality Logo Products
asi/302967
$56.3 $38.0 48.2% 3 $45.3
36 Touchstone
asi/345631
$56.1 $92.0 -39.0% 12 $48.5
37 Kotis Design
asi/244898
$56.0 $49.0 14.3% 4 $47.9
38 Genumark
asi/204588
$51.4 $42.2 21.8% 1 $50.2
39 Leader Promotions
asi/287087
$50.0 $48.8 2.6% new $37.5
40 APISOURCE
asi/147450
$48.0 $34.0 41.2% new $38.5

Note: All revenues represent U.S./Canada promo sales.
E: Estimate; EG: Estimate W/Guidance; *: Restated prior year’s sales