Smart distributors know that customer service is key to staying competitive. “Never before has customer service been so important,” says business expert Chris Vanderzyden of Chris Vanderzyden Global. “We need to deliver a high level of customer service both to our employees and our clients themselves.” Happy employees will deliver superior customer service, which will drive revenue, and your customers will remain loyal to your brand. “One key thing to do is to know your customers’ needs and desires,” Vanderzyden says. “Understand their expectations and make sure you’re delivering to the level or above that they expect.” Plus, be attuned to how to best keep your employees happy to come to work every day so that they stay engaged and help you deliver the type of experience your clients want.

Learn more in her "Expert Secrets" video below.