Strategy May 17, 2017
Slideshow: A Session With the Embroidery Coach
Donna Zahn, a resident of remote Orcas Island in the northwest corner of Washington, traveled by land, air and sea to meet up with The Embroidery Coach, Joyce Jagger, at the embroidery training center in Jagger's Binghamton, NY home. Joyce and her son, David, spent three days helping Zahn perfect her embroidery production prowess, come up with a customized pricing grid, strategize her marketing plan and much more.
The Jaggers and Zahn will be featured in an upcoming issue of Wearables. In the meantime, check out these pictorial highlights from Zahn's coaching session.
Joyce Jagger, The Embroidery Coach (left), gives Donna Zahn some pointers on water-soluble topping.
David Jagger, Joyce's son and a fellow embroidery coach, shows Zahn the proper way to hoop a baseball cap.
This cowboy design, digitized from a client's photograph, had been giving Zahn issues, so Joyce Jagger sent it out to be re-digitized at a medium density.
The revised cowboy design sews out much more smoothly, even on a cap.
In her basement training center, Joyce Jagger shows off some inexpensive solutions for storing embroidery hoops, within arm's reach of the hooping station.
A design for one of Zahn's clients sews out on Joyce Jagger's embroidery machine.
On display in Joyce Jagger's training center is a pillow with an embroidered portrait of NASCAR legend Richard Petty. Jagger created the design several decades ago, stitching it out freehand with a regular sewing machine.
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