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Big Markets: Strategies to Target 5 Top Promo Products Verticals in 2025
Supercharge your sales by tapping into the strategies, products and stats driving some of the biggest-spending promo markets.
Top Stories
Counselor 2025 State of the Industry
In a year of extraordinary challenges, promo companies have shown the grit needed to succeed.
ASI Research Exclusive: European Distributors’ Annual Sales Rise in 2024, Topping $14.24B
The third annual study of the European promotional products industry builds on ASI Research’s initial groundbreaking report on the market, which launched in 2023.
Stat Spotlight: A Look at Where Promo & the Economy Stand Near Q2’s Close
Positives include rising consumer, business and industry sentiment, along with moderate inflation and steady unemployment. Still, there are sour notes on economic growth and more.
ASI Research Debuts First-Ever Study of South Africa’s Promotional Products Industry
The analysis offers an in-depth look at top-selling products, the most lucrative sectors for sales, distributor operations, sourcing and more in a nation that has the African continent’s largest ec...
Latest News
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Counselor State of the Industry 2025: Distributor Snapshots
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Counselor State of the Industry 2025: Supplier Snapshots
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Counselor State of the Industry 2025: Supplier Health
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Counselor State of the Industry 2025: Promo Industry Trends
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Counselor State of the Industry 2025: Top Promotional Products Categories
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Counselor State of the Industry 2025: Do Public & Private Equity-Backed Promo Companies Perform Better Than Average?
Product Hub
Products
Testing Product Page FEB 28 4
Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.
Counselor 2025 Person of the Year: Justin Zavadil, American Solutions For Business
With understated yet powerful leadership, ASB’s president has spurred the Counselor Top 40 distributor to significant growth, entrance into new markets and a total rejuvenation of its culture.
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Counselor 2025 International Person of the Year: Carleen Gray, Stahls’
The Counselor Power 50 leader has transformed the decorating stalwart into a unified international power player.
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Counselor 2025 Distributor Entrepreneur of the Year: Millie Tadewaldt, Brilliant
An innate understanding of the power of gifting has helped this entrepreneur build a creative and lucrative business.
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Counselor 2025 Supplier Entrepreneur of the Year: Kelly Yarborough, Sock101
This enthusiastic owner has turned an unlikely business venture into a rousing success.
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Counselor 2025 Woman of Distinction: Mandi Rudd, Genumark
A born ‘solver’ with an ever-burning desire to help others, Rudd has made an impression in and out of promo.
Promo for the Planet
Sustainability
The Next 5 Years: Achieve Full Transparency in Sustainability
Greater accountability and transparency will define the next wave of environmental stewardship.
Sustainability
How To Solve Sustainability’s Most Daunting Task: Measuring Scope 3 Emissions
Indirect greenhouse gas emissions up and down the supply chain often have the biggest environmental impact – but are also the hardest to determine.
Sustainability
The EcoVadis Effect: How It’s Driving Sustainability in Supply Chains
The platform has been growing into a standard and in-demand assessment tool for the promo industry.
Counselor State of the Industry 2025: The Top Markets for Promotional Products Sales
Little shifted last year, but the biggest sectors in promo are bound to be impacted in 2025.
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Counselor State of the Industry 2025: Buyer Preferences
Distributors are spending smarter on client campaigns, aiming for the sweet spot of premium-feel promo at every price point.
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Counselor State of the Industry 2025: Tariffs
From price increases to lagging sales, distributors are dealing with the fallout from the biggest issue of 2025.
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Counselor State of the Industry 2025: Projects Taking Longer
Onerous service agreements, growing client requirements – and oh right, tariffs – are causing projects to drag on and on.
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Counselor State of the Industry 2025: Choosing Suppliers
Distributors may not be expanding their vendor list, but they are welcoming suppliers who communicate and keep their word.
Sponsored Content
Caro-Line
Sponsored 14 March
Wearables are one of the most effective promotional product groups - and as it turns out, cats and dogs love them too. Check out how Caro-Line Bandanna Promotions can help turn your furry friends...
Next Level Apparel
13 March 2025 Sponsored
Testing content for Sponsored Content section on News page.
