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Counselor 2025 Power 50
Meet the resilient, strategic and innovative leaders shaping the future of the promo industry.
Top Stories
How To Solve Sustainability’s Most Daunting Task: Measuring Scope 3 Emissions
Indirect greenhouse gas emissions up and down the supply chain often have the biggest environmental impact – but are also the hardest to determine.
Top Apparel Trends for 2024
Quality, comfort and positivity are woven into the most in-demand pieces for the year.
UAT How To Top Story
how to article also a top story
Two Years After the Lahaina Wildfire, Maui Promo Pros Are Still Rebuilding Their Careers and Lives
The Lahaina wildfire burned homes, shattered careers and took lives. Two years later, with their world forever changed, print and promo pros on Maui are holding on to hope as they piece everything ...
Product Hub
Products
Testing Product Page FEB 28 4
Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.
Counselor 2025 Person of the Year: Justin Zavadil, American Solutions For Business
With understated yet powerful leadership, ASB’s president has spurred the Counselor Top 40 distributor to significant growth, entrance into new markets and a total rejuvenation of its culture.
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Counselor 2025 International Person of the Year: Carleen Gray, Stahls’
The Counselor Power 50 leader has transformed the decorating stalwart into a unified international power player.
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Counselor 2025 Distributor Entrepreneur of the Year: Millie Tadewaldt, Brilliant
An innate understanding of the power of gifting has helped this entrepreneur build a creative and lucrative business.
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Counselor 2025 Supplier Entrepreneur of the Year: Kelly Yarborough, Sock101
This enthusiastic owner has turned an unlikely business venture into a rousing success.
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Counselor 2025 Woman of Distinction: Mandi Rudd, Genumark
A born ‘solver’ with an ever-burning desire to help others, Rudd has made an impression in and out of promo.
Promo for the Planet
Sustainability
The Next 5 Years: Achieve Full Transparency in Sustainability
Greater accountability and transparency will define the next wave of environmental stewardship.
Sustainability
The EcoVadis Effect: How It’s Driving Sustainability in Supply Chains
The platform has been growing into a standard and in-demand assessment tool for the promo industry.
Harley Dogs
Harley-Davidson has a longstanding brand connection with pets, dating back to 1914 when Miss Della Crewe drove cross-country on a Harley accompanied by her Boston bulldog, Trouble, in the...
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How To Be Prepared for Any Crisis
Having a crisis preparation plan is crucial to keeping your business operational even during the worst disasters.
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Counselor Promo Campaign Awards
Discover the promotions that deliver creativity in the spades.
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test
West California's growth slowed in 2022 ( from 8% to 5% ) - a key reason the West's overall growth also slowed down. Still, half of the 12 fastest-growing states in the country ( Idaho,...
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Counselor 2025 State of the Industry
In a year of extraordinary challenges, promo companies have shown the grit needed to succeed.
Sponsored Content
Caro-Line
Sponsored 14 March
Wearables are one of the most effective promotional product groups - and as it turns out, cats and dogs love them too. Check out how Caro-Line Bandanna Promotions can help turn your furry friends...
Next Level Apparel
13 March 2025 Sponsored
Testing content for Sponsored Content section on News page.