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Nearshoring or Far Away? Exploring the Future of Mexican Manufacturing
The U.S. imported more products from Mexico than China for the first time in two decades. But the attractive proposition of nearby sourcing is tempered by real challenges.
Top Stories
An Inside Look at S&S Activewear’s ‘Robot Revolution’
ASI Media’s visit to one of the Counselor Top 40 supplier’s distribution centers reveals how innocent-looking oval robots are ushering in a new era of automation.
Trump Tariffs: 5 Big Questions on How Promo Will Be Impacted
The incoming president has promised to raise tariffs across the board – compelling promo companies to consider adjustments to their sourcing and pricing strategies.
Testing Strategy News
Deck of article
Product Hub Testing 2024
Deck of article.
Product Hub
Product Showcases
Testing Product Hub article 2024
With the Russian military making an ever-aggressive push across Ukraine, ASI is sharing recent updates from Ukrainian technology colleagues working remotely in the war-ravaged country, along with s...
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Sponsored 2024
Test Article
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Distributors Bounce Back With Sales Growth in Q3
Firms of all sizes grew revenue, resulting in an average 4.2% increase for the promo industry and the biggest sales gain in over a year.
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Innovation Watch: HPG Debuts Pinterest-Like Storyboard+
The automation-driven marketing tool from the Top 40 supplier enables distributors to virtually render logos onto an array of products, images of which are presented in a cloud-based storyboard tha...
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2024 Gift Guide
After a slow start to the year, it’s time to bring the gifting cheer. Here are the products and trends to consider for Q4.
Promo for the Planet
Web Exclusive
Sponsored by Test article
Meet Quinlan, the founder and creator of Qmulative, an Arizona-based company taking the industry by storm. They're best known for their appliqu é s and avant-garde style for the...
Sustainability
How To Solve Sustainability’s Most Daunting Task: Measuring Scope 3 Emissions
Indirect greenhouse gas emissions up and down the supply chain often have the biggest environmental impact – but are also the hardest to determine.
Web Exclusive
North Carolina Reclaims Its Apparel Heritage – With a Sustainable Twist
Once a global epicenter for clothing production, North Carolina is transforming its legacy by becoming a hub for apparel recycling and textile innovation.
The Triumphant Return of Physical Catalogs
Retailers like Amazon and J.Crew have scored big with their printed catalogs, proving this storied marketing medium is more than just a nostalgia play.
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Drinkware, Social Media & the Continual Search for the Next Stanley
What’s hot in drinkware is now defined by social media, fueling the growing consumer urge to stay on trend in a category that’s become a status symbol.
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Counselor Promo Campaign Awards 2024
Delivering a smile and making a difference? All in a day’s work for these standout promotions.
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Parade of Decades Test
Fashion is looking to the past to chart its future.
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Testing SP
The top market for promo is full of sales opportunities.
Sponsored Content
Next Level Apparel
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The top market for promo is full of sales opportunities.
Stormtech Performance
New Year, New Sales Opportunities: Lucrative Q1 Client Requests
Hit the ground running in 2024 by shoring up orders for these surefire sales opportunities that pair perfectly with pampering, premium personal care promos . Trade Shows &...