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The mission of ASI’s insights team is to provide data & infographics to help our members show the value of promotional products and improve their business.

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Counselor State of the Industry 2026: Revealing Economic Indicators

Strategy

Counselor State of the Industry 2026: Revealing Economic Indicators

We used State of the Industry findings, ASI Research metrics and broader economic data to determine if these well-worn business clichés hold up.

Counselor State of the Industry 2026: Top Markets for Promotional Products Sales

Strategy

Counselor State of the Industry 2026: Top Markets for Promotional Products Sales

In a complicated economic year, some verticals thrived while others took a step back.

Counselor State of the Industry 2026: Top Promotional Products Categories

Strategy

Counselor State of the Industry 2026: Top Promotional Products Categories

Among the most-sold product categories, apparel continues to dominate.

 

Global Ad Impressions Study

The industry’s most comprehensive report on the power of promotional products features compelling data to prove to your clients that promo is the most high-impact, cost-effective advertising medium around.

Ad Impressions Study
ESP+

State of the Industry

This award-winning, annual report provides an in-depth look at the current state of the promotional products industry including top product categories, leading markets, the Top 40 suppliers & distributors by sales and much more.

End-Buyer Research Series

This exclusive research is the promotional products industry's most comprehensive study on end-buyers. Broken down by markets and other demographics, it reveals what end-buyers value most in promo and how they use it.

End-Buyer Research

2024 End-Buyer Research
State and Regional Report

State and Regional Report

Our exclusive data breaks down annual distributor sales by state and region plus offers the strategies, products and trends that are going to propel distributors forward.

2025 State and Regional Report