Promo Research
ASI Insights
The mission of ASI’s insights team is to provide data & infographics to help our members show the value of promotional products and improve their business.
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Strategy
Counselor 2026 State & Regional Sales Report
Consistent growth across the country is an encouraging sign for future promo sales opportunities.
Strategy
Counselor State of the Industry 2026: Revealing Economic Indicators
We used State of the Industry findings, ASI Research metrics and broader economic data to determine if these well-worn business clichés hold up.
Strategy
Counselor State of the Industry 2026: Top Markets for Promotional Products Sales
In a complicated economic year, some verticals thrived while others took a step back.
Global Ad Impressions Study
The industry’s most comprehensive report on the power of promotional products features compelling data to prove to your clients that promo is the most high-impact, cost-effective advertising medium around.
State of the Industry
This award-winning, annual report provides an in-depth look at the current state of the promotional products industry including top product categories, leading markets, the Top 40 suppliers & distributors by sales and much more.
End-Buyer Research Series
This exclusive research is the promotional products industry's most comprehensive study on end-buyers. Broken down by markets and other demographics, it reveals what end-buyers value most in promo and how they use it.
State and Regional Report
Our exclusive data breaks down annual distributor sales by state and region plus offers the strategies, products and trends that are going to propel distributors forward.