Promo Research
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The mission of ASI’s insights team is to provide data & infographics to help our members show the value of promotional products and improve their business.
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News
European Distributor Sales Top $14.8B in 2025 Despite Continued Challenges
ASI Research’s fourth annual study of the European market found highly uneven promo performance across countries, with top markets continuing to st...
Strategy
Counselor State of the Industry 2026: Strategies to Preserve End-Buyer SpendAs client marketing budgets tighten, distributors must act strategically and connect promo to ROI to protect spend.
As client marketing budgets tighten, distributors must act strategically and connect promo to ROI to protect spend.
Global Ad Impressions Study
The industry’s most comprehensive report on the power of promotional products features compelling data to prove to your clients that promo is the most high-impact, cost-effective advertising medium around.
State of the Industry
This award-winning, annual report provides an in-depth look at the current state of the promotional products industry including top product categories, leading markets, the Top 40 suppliers & distributors by sales and much more.
End-Buyer Research Series
This exclusive research is the promotional products industry's most comprehensive study on end-buyers. Broken down by markets and other demographics, it reveals what end-buyers value most in promo and how they use it.
State and Regional Report
Our exclusive data breaks down annual distributor sales by state and region plus offers the strategies, products and trends that are going to propel distributors forward.