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C.J. Mittica

  • Editor-in-Chief of Advantages

C.J. Mittica is the editor-in-chief of Advantages and has previously served as editor for Counselor and Wearables. He owns a lot of promotional T-shirts, which makes him an expert.

ASI Media 2025 State & Regional Sales Report

No matter which part of the country you live, there are opportunities all around.

Counselor State of the Industry 2025: Supplier Snapshots

With these snapshots, find out what makes suppliers unique across four revenue classes.

Counselor State of the Industry 2025: Distributor Snapshots

These snapshots identify key characteristics within five distributor revenue classes.

Counselor State of the Industry 2025: The Top Markets for Promotional Products Sales

Little shifted last year, but the biggest sectors in promo are bound to be impacted in ...

Counselor State of the Industry 2025: Top Promotional Products Categories

The top product categories in promo remained stable but stand to be affected by market ...

Counselor State of the Industry 2025: Made in USA

Made-in-USA suppliers are enjoying an immense boost, but what does the future hold for ...

Counselor 2025 Supplier Family Business of the Year: All American Writing Instruments

Four generations of family leadership and a dedication to Made-in-USA craftsmanship hav...

ASI Media’s 2025 Salespeople of the Year

These are the solution-weaving sales all-stars propelling big business in promo.

Sales Compensation Survey: The Latest Trends in Rep Commission and Benefits

Slow industry sales and a reversal in the labor market have spurred a surprising resurg...

How Promo Companies Can Thrive in the 2020s

So much has happened in the 2020s. No matter what comes next, here's how promo companie...

The Next 5 Years: Embrace Transformation Through Adaptability

Embracing transformation and continuously improving are essential for thriving in an ev...

The Next 5 Years: Embrace Transformation Through Adaptability

Embracing transformation and continuously improving are essential for thriving in an ev...

KF Test

Words

2024 Promotional Products Salespeople of the Year

These are the relationship-building, creative consultants spurring eye-popping success ...

#Counselor70: The 70 Events That Rocked the Promo Products Industry

From inventions to revolutions, these are the moments that shaped an industry.

Exclusive Research: Next-Gen Perceptions of Promo

A joint survey from ASI shows that young buyers value quality merch.

Controversy, Gay Pride, Corporate Control – and the Hockey Jersey at the Center of the Storm

NHL players refused to wear specially designed Pride warm-ups. The resulting fallout be...

SOI 2023: 5 Industry Trends – What’s Moving the Needle

The data from our SOI report shines a light on some of the biggest developments in promo.

Supplier Family Business of the Year 2023: Burnside/Sierra Pacific

Wolf Finkelman survived the Holocaust, emigrated to the U.S. and built a family and a c...

Counselor 2022 Best Places to Work

The overwhelming changes of the last two years have given rise to a new crop of great w...

Top 100 ESP Searches

This ongoing project – updated with Q3 results – spotlights the promotional products th...

Unlock the Power of Storytelling

In this Strategy Session podcast, award-winning columnist and author Kindra Hall...

Banners And Signs Worth Seeing

Banners and signs call attention to a client's store, trade show booth and more....

The Scariest Promotional Product In America

In the first week of September, red balloons began mysteriously appearing in a small...

How To Cold Call With Purpose

Once the second leading method of generating promotional product business, cold calls...