Sara Lavenduski

  • Senior Editor of Advantages

I write for Advantages magazine on behalf of our awesome distributor members in the U.S. and Canada!

7 Hot Markets to Penetrate Now: Break Into the Construction Market

Though the housing crisis last decade stifled construction, the market has been on...

7 Hot Markets to Penetrate Now: Break Into the Nonprofit Market

Cause marketing is an oft-bandied buzzword these days, with for-profit companies...

Good Eats

The who, what and wear of industry experts

How One Company Creates Buzz For Itself

Ontario-based Triton Sales & Marketing has created buzz for three decades. By Sara Lave...

Pet items

The American Pet Products Association states that total pet market expenditures...

Over the Rainbow

Fundraising has a reputation for being a necessary evil: It's essential for keeping...

Luggage

CASE STUDY Tag, You're It The organizers of an annual sales meeting were preparing...

All Together Now

Double the sales and twice the versatility? Just look to the rising demand for layered ...

Hit the Road

Whet your appetite by targeting the lucrative specialty food industry.

Changing Times

Industry veteran Richard Stromberg celebrates 50 years in ad specialties this year. By ...

Inspire, Dream, Create

A Texas marketing agency gave 24 consecutive hours of pro bono service to three nonprof...

Tote Along

Looking for the perfect apparel add-on? Try woven totes, which are increasing in consum...

Striped Dress Shirts

Woven shirts with stripes can be the perfect answer for corporate campaigns and trade s...

Riding Right

When the winter's snow recedes in Washington State and spring finally arrives, avid...

Profile - Holiday Helpers

This family-owned distributorship established a charitable organization to give back to...

Trends - Vested Interest

The versatile vest is popular for corporate campaigns.

Editor’s Picks - Health Care

Personal care items are ideal for health-care promotions. Consider hospitals, physical ...

Editor’s Picks - Finance

Customer service is key to the finance industry, so think about branded appreciation it...

Great Reads

Branded books are an excellent choice for markets that range from health care to hospit...

Keytags

Keytags are an innately mobile way to get your client’s message in front of people. Thi...

Sports

Excite fans with branded items promoting their favorite sports teams. But don’t limit y...

PulseID

Pulse Microsystems Ltd., Mississauga, ON; (416) 855-1650; www.pulsemicro.com ...

We're With the Band

Screen printers have long created the iconic band T-shirt. You’ll meet some of these su...

Choose The Right Decoration Technique

Embroidery, screen printing, heat transfers, sublimation, direct-to-garment … you're...