Product Hub August 01, 2014
Stress Relievers
Great for giveaways and so much more, stress relievers come in many different varieties. Put extra promotional pop into campaigns and events by sourcing stress relievers that match clients’ businesses and/or the themes of their initiatives, such as gambling chip-shaped stress relievers for a casino.
CASE STUDY
Putty Power
At first, Deb McKenzie was unsure if her client would go for Thinking Putty. But the product’s uniqueness as a stress reliever was such that she decided to show the high-tech company a sample of the squeezable, twistable, stretchable item from Crazy Aaron’s Puttyworld (asi/47056). Good decision. “It’s been a huge hit,” says McKenzie.
The branding specialist for HALO Branded Solutions (asi/356000) is not exaggerating. At least six times now the technology firm has ordered Thinking Putty through McKenzie. The company has given the product to new employees as part of orientation, handed it out at training sessions and made it part of a chili cook-off event. “They’ve ordered up to 600 at a time,” McKenzie says.
For her client, the product’s appeal is diverse. It has, in the buyer’s opinion, a fun, geek-chic quality that suits the tastes of the tech-savvy end-users. Plus, branding possibilities abound thanks to the full-color process imprinting that can be applied to the putty’s circular container. “Each time they order, they do different theme-based artwork that incorporates their logo,” says McKenzie. “We’ve also done a different color of putty every time.”
Beyond tech companies, a whole host of buyers could potentially invest in Thinking Putty, including companies looking for truly memorable trade show giveaways or amusing employee gifts. As for selling Thinking Putty, the best way to whet a client’s appetite for the product is to show a sample. “When they play with it and see the branding opportunities on the packaging, they latch onto it,” says McKenzie.
Stress reliever shaped like gambling chips is ideal for casinos and bars. From Fields, asi/54100, 800-654-1517.
This Zombie stress reliever will have end-users howling with delight when used in Halloween-themed promotions. From Ariel, asi/36730, 800-270-7474.
When squeezed, the hands of the Thumbs Up Poppin’ Pal jump out, making this a delightful item for client gift bags and trade show giveaways. From Aakron, asi/30270, 800-828-1570.
End-users across markets can defuse their tension with the help of this bomb-shaped stress reliever. From Ariel, asi/36730, 800-270-7474.
Banks, country clubs and corporations sponsoring tennis tournaments are among the buyers who will like this tennis ball-shaped tension tamer. From O&S Supply Company, asi/74779, 877-851-8668.
Help clients dovetail off the upcoming basketball season with a hoops-themed promotion that includes this b-ball-shaped stress reliever. From Innovation Line, asi/62660, 800-421-4445.
Versatile product doubles as a squeezable stress reliever and real-bounce foam ball. Great for office workers. From Tension Relievers, asi/90880, 415-388-2736.
Thinking Putty serves as an outside-the-box stress reliever that can be everything from a novelty corporate party favor to a component of an employee appreciation package. From Crazy Aaron’s Puttyworld, asi/47056, 866-578-2845.
Rugby-shaped item will help fans of high school and college teams squeeze away the tension during nail-biter games. From O&S Supply Company, asi/74779, 877-851-8668.
Made from durable and squeezable polyurethane, this football-shaped stress toy makes a great gift for sports bars to give to patrons on gridiron Sundays. From Bullet, asi/42424, 800-749-7367.
Barbecue joints are just one type of client that will love this pig-shaped product. From Alpi, asi/34415, 800-678-2574.
Whether it’s for aquariums or pirate-themed parties, this hook-shaped stress reliever is sure to please. From Z&Z Greenways, asi/99555, 626-452-1960.
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