Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.

National Pen Corp. (asi/281040)

National Pen, which just named Kelly as its new CEO in June, experienced falling North American promotional products revenue in 2015, leading it to drop one spot on the Top 40.

2015 Rank: 9

2015 Revenue: $150.0

2014 Revenue: $160.0

Percent change: -6.3%

Five-year growth rate: 3.4%

Top Officer: Peter Kelly