Research

Joint ASI-PPAI Study Finds Promo Among the Lowest Carbon Impact Advertising Channels

News

When it comes to ads that truly connect with consumers, promo’s carbon footprint is act...

Strong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales

Research

Though the gains were driven more by price increases than increased sales activity, dis...

Promo Industry Rebounds in Q3 With Highest Sales Growth in 2 Years

With a 5% year-over-year increase in Q3 sa...

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ASI Media 2025 State & Regional Sales Report

No matter which part of the country you li...

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2023 State & Regional Sales Report

Find out where your state ranks and see wh...

Counselor 2025 State of the Industry

Strategy

In a year of extraordinary challenges, promo companies have shown the grit needed to su...

Counselor State of the Industry 2025: Supplier Snapshots

Strategy

With these snapshots, find out what makes suppliers unique across four revenue classes.

Counselor State of the Industry 2025: Distributor Snapshots

Strategy

These snapshots identify key characteristics within five distributor revenue classes.

Counselor State of the Industry 2025: The Top Markets for Promotional Products Sales

Strategy

Little shifted last year, but the biggest sectors in promo are bound to be impacted in ...

Counselor State of the Industry 2025: Top Promotional Products Categories

The top product categories in promo remain...

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Counselor State of the Industry 2025: Promo Industry Trends

How will volatility impact four of the big...

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Counselor State of the Industry 2025: Supplier Health

A multitude of factors – starting with the...

Counselor State of the Industry 2025: Expanded Services

Distributors are finding ways to grow by e...

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Counselor State of the Industry 2025: Choosing Suppliers

Distributors may not be expanding their ve...

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Counselor State of the Industry 2025: Projects Taking Longer

Onerous service agreements, growing client...

Counselor State of the Industry 2025: Tariffs

Strategy

From price increases to lagging sales, distributors are dealing with the fallout from t...

Counselor State of the Industry 2025: Buyer Preferences

Strategy

Distributors are spending smarter on client campaigns, aiming for the sweet spot of pre...

Counselor State of the Industry 2025: Negative Attitudes Toward Promo

Strategy

Being creative and consultative helps distributors overcome perceived negative sentimen...

Counselor State of the Industry 2025: Sourcing Beyond China

Strategy

How will volatility impact four of the biggest industry-wide trends?

Q1 Industry Sales Drop Amid Tariff Concerns, Trade War Uncertainty

News

Findings from ASI Research show distributor sales declined by 3.6% and industry confide...

#Counselor70: Pick Your Favorite Cover from the 2000s

News

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.