Research

ASI Media 2025 State & Regional Sales Report

Research

No matter which part of the country you live, there are opportunities all around.

Counselor 2025 State of the Industry

Strategy

In a year of extraordinary challenges, promo companies have shown the grit needed to su...

Counselor State of the Industry 2025: Supplier Snapshots

With these snapshots, find out what makes ...

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Counselor State of the Industry 2025: Distributor Snapshots

These snapshots identify key characteristi...

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Counselor State of the Industry 2025: The Top Markets for Promotional Products Sales

Little shifted last year, but the biggest ...

Counselor State of the Industry 2025: Top Promotional Products Categories

Strategy

The top product categories in promo remained stable but stand to be affected by market ...

Counselor State of the Industry 2025: Promo Industry Trends

Strategy

How will volatility impact four of the biggest industry-wide trends?

Counselor State of the Industry 2025: Supplier Health

Strategy

A multitude of factors – starting with the seismic impact of tariffs – are undermining ...

Counselor State of the Industry 2025: Expanded Services

Strategy

Distributors are finding ways to grow by expanding their offerings to capture and conso...

Counselor State of the Industry 2025: Choosing Suppliers

Distributors may not be expanding their ve...

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Counselor State of the Industry 2025: Projects Taking Longer

Onerous service agreements, growing client...

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Counselor State of the Industry 2025: Tariffs

From price increases to lagging sales, dis...

Counselor State of the Industry 2025: Buyer Preferences

Distributors are spending smarter on clien...

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Counselor State of the Industry 2025: Negative Attitudes Toward Promo

Being creative and consultative helps dist...

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Counselor State of the Industry 2025: Sourcing Beyond China

How will volatility impact four of the big...

Q1 Industry Sales Drop Amid Tariff Concerns, Trade War Uncertainty

News

Findings from ASI Research show distributor sales declined by 3.6% and industry confide...

#Counselor70: Pick Your Favorite Cover from the 2000s

News

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

SOI 2022: Made in the USA Emerges as the Preferred Choice

Web Exclusive

Since the start of the pandemic, distributors have increasingly stated their desire for...

SOI 2022: A Greater Focus on Sustainability

Web Exclusive

Distributors are increasingly interested in purchasing environmentally friendly and soc...

SOI 2022: Ups and Downs for Top Markets

Web Exclusive

The wild swings that came with the pandemic have led to some predictable reversals – bu...

SOI 2022: Top Products Turn Back the Clock EDIT

Web Exclusive

Old favorites came back strong while the darling of 2020 predictably plummeted.