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News
Trump Tariffs: 5 Big Questions on How Promo Will Be Impacted
NewsThe incoming president has promised to raise tariffs across the board – compelling prom...
Election 2024: How Will Trump’s & Harris’ Policies Impact Promo?
NewsPlus, exclusive ASI Research findings on which candidate promo end-buyers and Power Sum...
Distributors Bounce Back With Sales Growth in Q3
Firms of all sizes grew revenue, resulting...
Innovation Watch: HPG Debuts Pinterest-Like Storyboard+
The automation-driven marketing tool from ...
2024 Gift Guide
After a slow start to the year, it’s time ...
State of the Industry: Suppliers Feeling the Squeeze
NewsTo ease the strain on their profitability, suppliers are pursuing a variety of strategi...
State of the Industry: Sales Harder to Come By
NewsBuyer apprehension is resulting in smaller, less frequent orders and a shift to more af...
2024 Counselor Awards
NewsMeet the trailblazing promo leaders who balance forward-thinking business success with ...
Counselor Person of the Year 2024: CJ Schmidt, Hit Promotional Products
NewsThe son of an industry legend and scion of the company his family built, the Hit CEO is...
Stran & Co. Projects 17% Quarterly Sales Increase
The publicly traded Top 40 distributor is ...
Counselor Woman of Distinction 2024: Susan Lewandowski, BEL Promo
Leadership, business savvy, mentoring – th...
Counselor Supplier Entrepreneurs of the Year 2024: Seth Inyang and Vinh Lieu, Elemental Bottles
The co-founders of this upstart drinkware ...
Counselor Distributor Entrepreneur of the Year 2024: Joseph Sommer, Whitestone Branding
Intent on carving his own path since he wa...
Retail Oriented
An influx of retail brands has created a w...
Why Aren’t Buyers Spending? Separating Economic Reality From Perception
Experts say the economy is doing well, but...
Testing 5-7 Top 1
NewsHelp us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.
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Meet the Cutest Billboard You've Ever Seen
Wearables are one of the most effective promotional product groups - and as it turns...
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4 Ways To Warm Your Sales
Inspire outerwear sales this fall and winter by focusing on performance-rich thermal an...
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Testing Top Sotry 5-6 6 (1)
NewsHelp us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.
