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#Counselor70: Pick Your Favorite Cover from the 2010s – Present

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Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

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The Path to Getting Out of China

Even as the practice of diversified sourci...

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#Counselor70: Pick Your Favorite Cover from the 1950s

Help us celebrate 70 years of Counselor by...

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Testing tags

Test mapping of old tags with new tags. 

10 Predictions for Promo in 2024

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From sales growth to the presidential election to AI, industry pros from companies larg...

New York Considering Banning Noncompete Clauses

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The state-level prohibition, which Empire State promo companies would have to abide by ...

Stat Spotlight: Inflation Eases, Economy Grows

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These quick-hit statistics paint a picture of what’s going on with key macroeconomic fa...

Suppliers Are Working Through Overstock Issues

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Following shortfalls in the pandemic recovery period, suppliers aggressively ramped up ...

Ask Us Anything: How Will AI Impact Promo?

A supplier and distributor with strong tec...

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Testing TRENDS

Testing Product Trends. 

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Meet the New Boss: Gen Z, Millennials and The Next Era of Leaders

Millennials and Gen Z are starting to take...

The Future of Private Equity in Promo

As PE’s influence continues to grow, the d...

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ASI Research Estimates Size of UK, European Union Promo Market

The analysis also spotlights which individ...

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Inclusion & Support: ASI Celebrates Pride With Special Events

Employees enjoyed an on-site Fun Walk, hap...

Top 10 ESP Searches: End-Buyers Bullish on Events in Q1

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New data shows a continued return to customary gathering and travel items and away from...

Beyond the Hype: Debating the Reality and Future of AI

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ASI Media editors Theresa Hegel and C.J. Mittica muse about whether AI can be trusted a...

Distributor Sales Cool in Q1 Amid Recession Concerns

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Industry sales still increased 3.3% in the first quarter due in part to rising prices, ...

Alan Vaught, Co-Founder of Evans Manufacturing, Is Retiring

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The Power 50 member is calling it a day after more than 30 years in the business. Top 4...

ASI CEO Tim Andrews: Why I’m All In On AI

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ASI is utilizing the advanced, time-saving technology to help the promo industry thrive.

Industry Executives: The Supply Chain Crisis Is Over

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Suppliers explain why inventory has recovered and reveal both the continued challenges ...