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Strategy

Promo Talk: Patrick Black, Perfect Imprints
Promo Talk: Patrick Black, Perfect Imprints
Advantages

Candid opinions from industry pros.

Prison For Soldier Who Defrauded Government On Promo Products Orders

Branded merchandise was at the center of...


Wearables News Briefs - December 2017

Alphabroder  (asi/34063) has closed...


Versatile Woven Products

The woven category is so much more...

Q&A: Using Algae to Create Sustainable Footwear
Q&A: Using Algae to Create Sustainable Footwear
Web Exclusive

BLOOM Foam has created the first plant-based, performance-based foam. Its sustainably...

Appeal to Environmentally Aware With Sustainable Apparel
Appeal to Environmentally Aware With Sustainable Apparel
Wearables

Upsell clients by showing them how well-made, eco-friendly apparel will boost their bra...

Small Business Saturday Offers Branding Opportunity
Small Business Saturday Offers Branding Opportunity
Web Exclusive

Small Business Saturday - sandwiched between Black Friday and Cyber Monday - has...

Improve a Low-Quality Image
Improve a Low-Quality Image
Wearables

Photoshop has a few tools you can use to increase the quality of lower-end JPG files.

Create The Perfect Gifts With Product Bundles

Gift giving season is upon us. Recommend b...


Case Study: The Human Touch

Face-to-face interaction has immensely ben...


Video: Two Days at A&P Master Images

A few weeks ago, I spent two days at  ...

Video: Techniques for Recruiting and Training

A&P Master Images , a...


Podcast: Mastering The New Rules of Sales & Marketing

In this Strategy Session podcast,...


Eco Evolution: Sunglasses Made From Plastic Waste

François van den Abeele is proof that...

The Perfect Banner For Every Situation
The Perfect Banner For Every Situation
Web Exclusive

To close a sale, you need to direct your client to the perfect solution for their...

Become an Apparel-Decorating Expert
Become an Apparel-Decorating Expert
Wearables

If you're a distributor who wants to sell into the approximately $7.5 billion...

Therapeutic Stress Relievers
Therapeutic Stress Relievers
Advantages

Wherever there's stress, there's a promotional item to the rescue. And they're needed...

Market to Target: Trade Shows
Market to Target: Trade Shows
Advantages

With consistent growth and oceans of promotional opportunities, there’s no business lik...

Kevin O’Leary: Successfully Growing Your Startup
Kevin O’Leary: Successfully Growing Your Startup
Web Exclusive

In this Strategy Session podcast, Kevin O'Leary of ABC's Shark Tank discusses the...

Slideshow: Crash Course in Apparel Decorating
Slideshow: Crash Course in Apparel Decorating
Web Exclusive

Earlier this month, I headed up to A&P Master Images in Utica, NY, for a...