Strategy

State of the Industry: #Counselor70 Data Through the Decades

Strategy

While the goal – chronicling the state of the promo industry – has been the same for 47...

State of the Industry: Trend or Not?

Strategy

We unpack six interesting findings from our survey and predict if these developments wi...

State of the Industry: The Latest Shift in Sustainability Requirements

Increasing client demands for eco certific...

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State of the Industry: Distributor Snapshots

They all sell promo products, but there ar...

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State of the Industry: Supplier Snapshots

For each revenue class, our survey reveals...

State of the Industry: Rush Orders Back on the Rise

Strategy

Sourcing chaos compelled end-buyers to order earlier and wait longer. But now, rush ord...

State of the Industry: Combatting ‘Anti-Swag’ Sentiment

Strategy

‘Anti-swag’ sentiment has been on the rise, but distributors can combat it with strong ...

State of the Industry: Can Drinkware’s Run of Popularity Continue?

Strategy

Drinkware sales are higher than they’ve ever been, but have we reached the limit?

State of the Industry: Distributors Confront Escalating Wage Hikes

Strategy

Businesses are more easily finding workers – but are having to hike wages to keep thei...

Counselor Top 40 Distributors 2024

Economic headwinds and struggles in indust...

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Counselor Top 40 Suppliers 2024

Big declines and big gains reveal the disp...

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Young & In Charge: Insights From Next-Gen Family-Business Leaders

Entitled? Far from it. These young execs r...

Everything You Want To Know About Direct-to-Film, the Hottest Trend in Decoration

The latest advancement in decoration techn...

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Executive Insights on the ASI, PRINTING United Alliance Deal

ASI President/CEO Tim Andrews and Alliance...

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#Counselor70: 6 Predictions Counselor Magazine Got Right (and 4 We Didn’t)

Over the last 70 years, our magazine has ...

#Counselor70: Industry Leaders Reflect on ‘My Counselor Moment’

Strategy

Promo veterans look back on their most memorable appearances in the magazine, and what’...

#Counselor70: The 70 Events That Rocked the Promo Products Industry

Strategy

From inventions to revolutions, these are the moments that shaped an industry.

#Counselor70: Choose Counselor’s Most Iconic Cover

Strategy

You voted for your favorite from each decade. Now we’ll be crowning the grand champion.

An Inside Look At Top Promo Markets

Strategy

Strategies, products and intel to successfully target evolving verticals.

Big Markets 2024: Technology

Strategy

Ignore the short-term pain in this field and focus on the long-term gains.

Big Markets 2024: Manufacturing

Strategy

Strength in this market has some surprising new benefits for distributors.