Strategy

Blast From the Past

Advantages

My first byline in Counselor magazine was March 1994. The early prose was breathtaking ...

Promotions Planner

Advantages

Plan creative campaigns three months out.

9 Creative Ways to Save Money

Looking to save money? What small...

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Low-Cost Ideas to Increase Business

While the economy is growing (albeit it...

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Spring Fashion Preview

The decorations, patterns and items you'll...

Shop Shakeup

Wearables

An Ontario decorator wanted to save money by bringing screen printing in-house. With no...

Low-Cost Opportunities to Build Business

Web Exclusive

There are opportunities to promote your business every single day, whether you realize ...

How to Work From Home & Save Your Sanity

Web Exclusive

Here are three pitfalls to avoid when working from your home office.

How to Grow Your Business: Target This Niche: Craft Beer

Web Exclusive

The popularity of craft beer is growing. In this increasingly competitive segment of...

Successful Business Ideas: The Sign Market

Looking for ideas to expand your distribut...

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The Formula for Badass Foil

Advice and secrets from the screen printin...

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All Together Now

Double the sales and twice the versatility...

Hit the Road

Whet your appetite by targeting the lucrat...

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I Believe, by Danette Gossett

The who, what and wear of industry experts

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Tips for Small Business Owners: Find Funding for Your Business

When your start-up business needs capital,...

5 Tips to Starting a Successful Embroidery Business

Web Exclusive

Want to know the tricks of the trade to make your part-time embroidery job your full-ti...

“When is it time to break up with a difficult customer?”

Wearables

The customer is not always right - something worth remembering the next time you're...

The Digital Decision

Wearables

Direct-to-garment and dye sublimation printing have grown by leaps and bounds, but many...

Tech Tidbits: FDA Plans Wearables Regulation

Wearables

The U.S. Food and Drug Administration (FDA) has published a draft guidance note...

Q&A: Matt Lieberman, PricewaterhouseCoopers

Wearables

Professional services firm PricewaterhouseCoopers (PwC) spent several months...

CES Show Report: Wearing In

Wearables

Wearable tech invades the mammoth Consumer Electronics Show.