Strategy

Big Markets 2023: Healthcare

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Merch-driven retention initiatives power promo’s second-biggest market.

Big Markets 2023: Construction

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Despite economic headwinds, the outlook is good for an industry building a stronger fu...

Big Markets 2023: Finance

Branded products convey steadfastness duri...

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Big Markets 2023: Real Estate

An uncertain market shows signs of stabili...

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Industry Leaders Reflect on International Women’s Day

Women from around the world share their in...

Fact vs. Fiction: Debunking 5 Decorated Apparel Myths

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The advancing pace of technology and innovation is turning standard apparel decoration ...

Trend Alert: Go Big With Oversized Bags

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The large accessory is back in vogue, and that’s great news for the industry.

Parade of Decades

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Fashion is looking to the past to chart its future.

Gifting Article

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Gifting Article idea 2

Prototype

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10 Promo Lifers Share Their Wisdom & Wit

With a collective 463 years of industry ex...

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What Do Apparel End-Buyers Want? We Asked Them

We talked to buyers in five different mark...

How Casual Style Became the Foundation of Fashion

Workplace shifts, generational differences...

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Sales Boost Quiz

Our quiz and tips will help put you on cou...

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Sell This Product

Housewares from Tiffany Leonard & Co.

School Supplies

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In The Bag The Waterproof Phone Bag from LOKSAK ( asi/67781 ) is a perfect fit for...

Hey, You're Human

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Everyone makes mistakes. Here's how to learn from them.

Blast From the Past

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Exclusive Interview

Sales Boost: Step 2

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CLOSE MORtE DEALS WITH EFFECTIVE STORY TELLING

Holiday Retail Sales Seen Rising by 4%

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Analysts are optimistic about the upcoming holiday shopping season with many...

Smart Shirts Debut at US Open

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Move over smart watches. At the recent U.S. Open, designer Ralph Lauren served up the...