Strategy

A Salute to Nautical Stripes

Web Exclusive

Nautical stripes date back to 1850s Europe, when they became standard issue in...

I Earned My MASI: Sharon Lynn Unger

Web Exclusive

Sharon Lynn Unger is the director of sales and marketing for Wicked Branding &...

Case Study: The Fun Factor

This California company sells and lives by...

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Who’s the Advantages Distributor Salesperson of the Year?

Last year's winner carved out 40% growth...

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‘Merchandise on a Mission’: Promo Products Making a Difference

Will Valentine is a merchant adventurer...

Ink That Thinks: Researchers Work on Health-Monitoring Tattoos

Web Exclusive

Worried you might be dehydrated? Need to monitor your glucose levels? In the future,...

Sharp Pen And Pencil Sets

Advantages

While so much work is handled electronically, pen and pencil sets are still choice...

Wearables News Briefs - October 2017

Web Exclusive

Charles River Apparel   (asi/44620) has promoted Mark Gama to regional sales...

The Business of Relationships: Steven Flaughers Shares the Key to Multi-Million Dollar Success

Web Exclusive

It's often said that you are only as strong as the company you keep. For Steven...

Nadel Foundation Donates $1 Million to Santa Barbara City College

A school where the late entrepreneur...

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Custom Socks Make an Impression

When you're discussing logoed apparel...

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4 Easy Steps To Become A Banner Expert

You see banners every day as you drive...

Instagram Takeover: Upstate Merch

Instagram is an ideal medium for showing...

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Puerto Rico in dire need as ASI hurricane relief fund drive continues; $93,150 raised so far

An important message for the industry...

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Washington Capitals' Gravy Boat Giveaway is Promo Gold

The Washington Capitals will be doing...

Promo Market to Target: Retail

Advantages

For an industry in transition, compelling promotional products are more important than ...

Case Study: High Expectations

Advantages

This Florida distributor nurtures a culture of team selling and giving back to the comm...

Take Steps To Promote Healthy Feet

Web Exclusive

Seventy five thousand miles - or three trips around the earth's circumference at the...

The Final Stretch: Embroidering on Compression Fabric

Wearables

Sewing on performance apparel requires adjustments to your hooping technique.

Take Your Show on the Road

Wearables

If you find the right niche, onsite on-demand screen printing can be very rewarding.

Festive Holiday Products

Advantages

End-of-year gift giving is something too many clients leave until the last minute. If...