Strategy

The Standout Political Merch From the DNC

Strategy

T-shirts, buttons and signs were among the promo items sported by 50,000 visitors in Ch...

2024 State of the Industry

Strategy

In the face of numerous challenges, promo is finding reasons for optimism – and the whe...

State of the Industry: #Counselor70 Data Through the Decades

While the goal – chronicling the state of ...

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State of the Industry: Trend or Not?

We unpack six interesting findings from ou...

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State of the Industry: The Latest Shift in Sustainability Requirements

Increasing client demands for eco certific...

State of the Industry: Distributor Snapshots

Strategy

They all sell promo products, but there are meaningful differences across the revenue c...

State of the Industry: Supplier Snapshots

Strategy

For each revenue class, our survey reveals their top challenges, competitors and other...

State of the Industry: Rush Orders Back on the Rise

Strategy

Sourcing chaos compelled end-buyers to order earlier and wait longer. But now, rush ord...

State of the Industry: Combatting ‘Anti-Swag’ Sentiment

Strategy

‘Anti-swag’ sentiment has been on the rise, but distributors can combat it with strong ...

State of the Industry: Can Drinkware’s Run of Popularity Continue?

Drinkware sales are higher than they’ve ev...

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State of the Industry: Distributors Confront Escalating Wage Hikes

Businesses are more easily finding workers...

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Counselor Top 40 Distributors 2024

Economic headwinds and struggles in indust...

Counselor Top 40 Suppliers 2024

Big declines and big gains reveal the disp...

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Young & In Charge: Insights From Next-Gen Family-Business Leaders

Entitled? Far from it. These young execs r...

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Everything You Want To Know About Direct-to-Film, the Hottest Trend in Decoration

The latest advancement in decoration techn...

Executive Insights on the ASI, PRINTING United Alliance Deal

Strategy

ASI President/CEO Tim Andrews and Alliance President Dave Leskusky deliver an in-depth ...

#Counselor70: 6 Predictions Counselor Magazine Got Right (and 4 We Didn’t)

Strategy

Over the last 70 years, our magazine has done more than its share of prognosticating ...

#Counselor70: Industry Leaders Reflect on ‘My Counselor Moment’

Strategy

Promo veterans look back on their most memorable appearances in the magazine, and what’...

#Counselor70: The 70 Events That Rocked the Promo Products Industry

Strategy

From inventions to revolutions, these are the moments that shaped an industry.

#Counselor70: Choose Counselor’s Most Iconic Cover

Strategy

You voted for your favorite from each decade. Now we’ll be crowning the grand champion.

An Inside Look At Top Promo Markets

Strategy

Strategies, products and intel to successfully target evolving verticals.