Strategy

All-Year-Round Holiday Sales

Stitches

Throughout the year there are seasons, holidays and events that provide excellent...

Stylish Lettering Made Easy

Stitches

Pump up your lettering by adding contrast and sparkle. Dalco Athletic offers...

Tricky Fabrics Need Special Treatment

Nylon rain ponchos and performance-poly...

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Create a Screen-Printed Slogan

Chicago-based Culture Studio Custom Screen...

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Selling Via Social Media

When it comes to using social media for...

Lac Seul Fabric Art

Stitches

Patricia Ningewance is known for her books on Ojibwe, an indigenous Algonquin...

Long-Time Barudan Sales Rep Passes Away

Stitches

The embroidery industry lost a well-loved professional recently when Steve Firman,...

Fresh Ideas

Advantages

Need a little something different? Looking for that one unique item for a special progr...

Women’s Apparel

Advantages

Now is the time for warm weather events, such as outdoor picnics, birthday parties and ...

New From ASI Long Beach

The 2014 Long Beach show highlights includ...

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Compensation on the Climb

Advantages’ exclusive Compensation Survey ...

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Sunscreens

By providing end-users with custom-logoed ...

SXSW: The Place to Build Bands & Generate Fans

South by Southwest (SXSW) – the three-week...

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Promotions Mark Baseball Opening Day

Baseball season started in earnest and the...

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Mobile Ad Spending to Hit $31.45 Billion

Study data shows that in 2013 nearly $18 b...

Seen on the Scene

Advantages

One of the most sought-after accessories at the Sochi Olympics were the foam hats worn ...

Pet Smart

Advantages

The bond between pets and their people can foster brand loyalty above and beyond the pe...

Editor-In-Chief’s Letter

Advantages

Accessing the Sky

"How I Started My Own $2 Million Business From Home"

Web Exclusive

Scott Mollahan started his business and quickly racked up more than $2 million in reven...