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Strategy

Excitement Builds in Promo Industry for Sales Travel
Excitement Builds in Promo Industry for Sales Travel
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Exclusive survey results from ASI indicate that the majority of reps are eager to see c...

Big Markets in Promo: Healthcare
Big Markets in Promo: Healthcare
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This massive market has shifting needs to engage both workers and the community.

Big Markets in Promo: Nonprofit

Help these organizations engage donors and...


Big Markets in Promo: Technology

The pandemic’s tech boom has translated in...


Big Markets in Promo: Hospitality

Good news: Sales are heating up for this p...

Big Markets in Promo: Automotive
Big Markets in Promo: Automotive
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Consumers are driving and buying more, putting this market on the road to recovery.

Big Markets in Promo: Education
Big Markets in Promo: Education
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Amid a heartening rebound, here’s a close look at six popular end-buyer markets and the...

Promo Firms’ Ukrainian Fundraisers
Promo Firms’ Ukrainian Fundraisers
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Here’s where you can donate to industry charity initiatives for Ukraine, including ASI’...

Redefining a Best Place to Work
Redefining a Best Place to Work
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COVID hastened institutional acceptance of what employees have long wanted – flexibilit...

Russia-Ukraine Conflict Is Personal for ASI Technology Colleagues, Employees

A few of ASI’s team members work in Ukrain...


Counselor 2022 Best Places to Work

The overwhelming changes of the last two y...


2023 ASI Ad Impressions Study: Powerful Stats on Promo’s Top Products

The industry’s most comprehensive report o...

2022 ASI Ad Impressions Study: The Most Influential Promo Products

This year’s highly anticipated report iden...


Is the Future of Merch in the Metaverse?

Virtual worlds and goods are part of an ec...


Head-To-Toe Hues

Take a spin around the color wheel with th...

Brands Embrace Secondhand Swag
Brands Embrace Secondhand Swag
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s habits like thrifting take off, industry companies are looking to solve the next big ...

Apparel Sales Strategies to Sidestep Promo’s Thorniest Issue
Apparel Sales Strategies to Sidestep Promo’s Thorniest Issue
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Apparel inventory is here today, gone later today. Promo veterans share how they’re nav...

4 Apparel Trends for 2022
4 Apparel Trends for 2022
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The versatility of wear-anytime pieces will drive interest in apparel’s most intriguing...

2022 Product of the Year - Packaging
2022 Product of the Year - Packaging
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Once an afterthought, packaging is now the essential first step in the branding experie...

Mind Your Business: A Guide to Company Planning
Mind Your Business: A Guide to Company Planning
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Tough times expose businesses that don’t have a plan. Knowing how your firm is operatin...