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Commentary

#Counselor70: Industry Leaders Reflect on ‘My Counselor Moment’
#Counselor70: Industry Leaders Reflect on ‘My Counselor Moment’
Strategy

Promo veterans look back on their most memorable appearances in the magazine, and what’...

#Counselor70: 6 Predictions Counselor Magazine Got Right (and 4 We Didn’t)
#Counselor70: 6 Predictions Counselor Magazine Got Right (and 4 We Didn’t)
Strategy

Over the last 70 years, our magazine has done more than its share of prognosticating ...

Author's Page Testing

We are testing Author's page.


Vin Testing How-To

Testing How-to


Your Path to Increased Profit: Start by Looking in the Mirror

In his new monthly column, consultant and ...

Test Article by Hamza
Test Article by Hamza
Promogram

Walmart landed in hot water last week for selling, through its online marketplace,...

ASI CEO Tim Andrews: Why I’m All In On AI
ASI CEO Tim Andrews: Why I’m All In On AI
Promogram

ASI is utilizing the advanced, time-saving technology to help the promo industry thrive.

Beyond the Hype: Debating the Reality and Future of AI
Beyond the Hype: Debating the Reality and Future of AI
Promogram

ASI Media editors Theresa Hegel and C.J. Mittica muse about whether AI can be trusted a...

It’s Time for Promo to Fully Embrace Sustainability
It’s Time for Promo to Fully Embrace Sustainability
Web Exclusive

The industry can’t ignore it any longer, which is why ASI Media is launching Promo for ...

5 Case Studies in Reducing Packaging Waste

Get inspired by how these companies – in t...


Walmart Removes T-Shirt Promoting Journalist Lynching

Walmart landed in hot water last week...


Expert Secrets: Find Success in Niche Markets

Danny Friedman, president of Danny Inc.,...

Custard Slime – Or Business Lessons From A 4th Grader

In my older son's fourth grade class,...


Cooler Works With App To Toss Beers & Other Cans

Dear World, You can stop inventing stuff...


Expert Secrets: Moving Decoration Beyond the Logo

Jay Busselle, decoration expert and...

Tom Brady Wins Again. This Time At Merchandise Sales
Tom Brady Wins Again. This Time At Merchandise Sales
Web Exclusive

With NFL training camps kicking into high gear, pro football fans everywhere but New...

‘Beat The Freeze’ Baseball Promo Is A Hilarious Home Run
‘Beat The Freeze’ Baseball Promo Is A Hilarious Home Run
Web Exclusive

“The Freeze” has become a viral sensation to the delight of the Atlanta Braves and spon...

‘Beat The Freeze’ Baseball Promo Is A Hilarious Homerun
‘Beat The Freeze’ Baseball Promo Is A Hilarious Homerun
Web Exclusive

“The Freeze” has become a viral sensation to the delight of the Atlanta Braves and spon...

Commentary: Stop Whispering, Start Talking
Commentary: Stop Whispering, Start Talking
Counselor

Our "Big Squeeze" article about distributors placing excessive demands on suppliers gen...

Expert Secrets: Bridge the Gender Communication Gap
Expert Secrets: Bridge the Gender Communication Gap
Web Exclusive

Think miscommunication between the genders can cause unnecessary conflict at work?...

The 8 Kookiest Cap Logos In Minor League Baseball
The 8 Kookiest Cap Logos In Minor League Baseball
Web Exclusive

Major League Baseball has a reputation for being stodgy and uptight. The exact...