ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.

Not an ASI Member? Learn more about ASI today!

Company Announcements

testing
testing
Awards

this should not go on the homepage

#Counselor70: Pick Your Favorite Cover from the 2000s
#Counselor70: Pick Your Favorite Cover from the 2000s
News

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

Testing category Product 2

One key to being a master negotiator is...


UAT How To Top Story

how to article also a top story


5 Ideas for Targeting Booming Podcast Market

The popularity of branded merchandise from...

The Truth About Selling and Sourcing Direct
The Truth About Selling and Sourcing Direct
Counselor

Suppliers selling direct and distributors sourcing direct – both upend the industry’s e...

Overcome Low-Cost Competitors
Overcome Low-Cost Competitors
Advantages

1. Make a Title Change If "sales" is in your title, prospects might focus more on...

Axis Promotions Spreads Holiday Cheer
Axis Promotions Spreads Holiday Cheer
Web Exclusive

Top 40 distributor Axis Promotions (asi/128263) celebrated a prosperous year by...

Survey Suggests Holiday Opportunity With Small Store Owners
Survey Suggests Holiday Opportunity With Small Store Owners
Promogram

Small store owners in the U.S. say that the biggest impediments to undertaking...

Retailers and Promo Firms Hit Cyber Monday Sales Highs

This year's Cyber Monday was the single...


Small Business Saturday Offers Branding Opportunity

Small Business Saturday - sandwiched...


The Future of Leadership

The best bosses will need to adapt to thei...

Will Employees Ever Work For A Robot Boss?

Earlier this year, Financial Times...


Kevin O’Leary: Successfully Growing Your Startup

In this Strategy Session podcast, Kevin...


Market to Target: Trade Shows

With consistent growth and oceans of promo...

Supermarkets Stay Fresh by Launching Fashion Brands
Supermarkets Stay Fresh by Launching Fashion Brands
Web Exclusive

Pretty soon, it won't just be the salad that needs dressing at your local market. A...

*NSYNC to Release ’90s-Inspired Branded Merch
*NSYNC to Release ’90s-Inspired Branded Merch
Web Exclusive

Millennials, rejoice! Iconic '90s boy band *NSYNC will be teaming up with global...

3 Steps To Loyal Clients And Lucrative Referrals
3 Steps To Loyal Clients And Lucrative Referrals
Web Exclusive

Want to learn how to stop clients from leaving you for a lower-priced competitor?...

Taco Bell, Forever 21 Launch Joint Fashion Line
Taco Bell, Forever 21 Launch Joint Fashion Line
Web Exclusive

Promotional clothing lines are a serious marketing opportunity for brands. Need...

The Future of Customer Experience
The Future of Customer Experience
Counselor

Client needs are constantly changing. How can promo firms evolve to stay ahead?

Using Predictive Analytics In the Promo Industry
Using Predictive Analytics In the Promo Industry
Counselor

Amazon customers know it well: the "recommended for you" bars, showing products...