Company announcements

#Counselor70: Pick Your Favorite Cover from the 2000s

News

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

UAT How To Top Story

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how to article also a top story

5 Ideas for Targeting Booming Podcast Market

The popularity of branded merchandise from...

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The Truth About Selling and Sourcing Direct

Suppliers selling direct and distributors ...

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Overcome Low-Cost Competitors

1. Make a Title Change If "sales" is...

Axis Promotions Spreads Holiday Cheer

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Top 40 distributor Axis Promotions (asi/128263) celebrated a prosperous year by...

Survey Suggests Holiday Opportunity With Small Store Owners

Promogram

Small store owners in the U.S. say that the biggest impediments to undertaking...

Retailers and Promo Firms Hit Cyber Monday Sales Highs

Promogram

This year's Cyber Monday was the single biggest shopping day worldwide in Amazon's...

Small Business Saturday Offers Branding Opportunity

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Small Business Saturday - sandwiched between Black Friday and Cyber Monday - has...

The Future of Leadership

The best bosses will need to adapt to thei...

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Will Employees Ever Work For A Robot Boss?

Earlier this year, Financial Times...

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Kevin O’Leary: Successfully Growing Your Startup

In this Strategy Session podcast, Kevin...

Market to Target: Trade Shows

With consistent growth and oceans of promo...

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Supermarkets Stay Fresh by Launching Fashion Brands

Pretty soon, it won't just be the salad...

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*NSYNC to Release ’90s-Inspired Branded Merch

Millennials, rejoice! Iconic '90s boy...

3 Steps To Loyal Clients And Lucrative Referrals

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Want to learn how to stop clients from leaving you for a lower-priced competitor?...

Taco Bell, Forever 21 Launch Joint Fashion Line

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Promotional clothing lines are a serious marketing opportunity for brands. Need...

The Future of Customer Experience

Counselor

Client needs are constantly changing. How can promo firms evolve to stay ahead?

Using Predictive Analytics In the Promo Industry

Counselor

Amazon customers know it well: the "recommended for you" bars, showing products...

‘Merchandise on a Mission’: Promo Products Making a Difference

Web Exclusive

Will Valentine is a merchant adventurer at Ethix Merch (asi/189731), a distributor...

Promo Market to Target: Retail

Advantages

For an industry in transition, compelling promotional products are more important than ...